London, England, United Kingdom
I'm an entrepreneurial B2C and B2B marketing leader with 15 years of experience in early-stage companies, both VC-funded and capital constrained. I co-founded Golf Juice, a TV series on Sky Sports when I was 22. I now specialise in building 2 to 15-person marketing teams for early-stage B2C and B2B companies, and challenger brands (between £5m to £50m revenue) that want to increase the volume of Marketing-led growth. Outside of work, I'm a keen golfer having achieved an athletic scholarship to study at University in the US and represent the University golf team.
Lead on Brand, B2B and B2C across Nurole and Enter the Boardroon Community. Responsible for brand and revenue growth.
A B2B and B2C growth-focused technology organisation. I report to the CEO at Nurole, leading the marketing team to deliver a 7-figure inbound pipeline to help the business achieve its YoY growth target and new member acquisition for Nurole's B2C professional community product, which is growing 100%+ YoY. My key projects include: - Delivered £3m of qualified pipeline for B2B growth, with a 20% win rate, through content marketing and email marketing - Increased B2C growth by 100+% YoY, through email marketing, advertising and events - Launched and grew a podcast to over 100,000 downloads and over £100,000 in sponsorship and top 100 business podcasts UK - Increased brand awareness events from 100 attendees per year to 4,000 attendees per year
A series-D SaaS platform, raising over £350m. I led a global demand generation team of 10 on marketing strategy in their regions, reporting to the CEO. Over 2 years I: - Grew marketing inbound revenue from £0 to £2.1m through paid social advertising, email marketing, website CRO and event marketing. - Led demand generation and a team of 10 - Increased opportunity to win rate from 3.5% to 20% by market research and more targeted segmentation - Managed a seven-figure marketing budget
The UK's #1 leader in hospitality media. I reported to the CMO, leading the global B2B revenue targets to increase revenue for online and offline advertising. Time Out Group is a leading global media and entertainment business that inspires and enables people to make the most of the city.
A series-B HR Tech platform. I joined as the first marketer to deliver 6-figure revenue growth during my period at Easyrecrue About Easyrecrue Video Interviewing supplier - EASYRECRUE is the European leader in video pre-screening (pre-recorded & live video interviews and language assessment). Formed in 2013, the company now has over 400 customers, including Dassault Aviation, Louis Vuitton, Voyage Privé, BMW, Heineken and Carrefour, with 70 employees in five countries. Video interviewing, on-demand video interviewing, live video interviewing, video interviewing platform, video interviewing assessment, video intervewing projects, video interviewing events. https://www.easyrecrue.com/en/
Responsible for acquisition, retention and upselling at Silverbug IT Managed Solutions Provider based in Milton Keynes, Piccadilly (London), Houston (Texas), Leeds and Wolverhampton. - HubSpot - Salesforce - Marketing Budget Management -Brand building Silverbug is a Managed Service and Professional Services provider specialising in enterprise grade projects. Managed; strategic digital marketing, PPC, SEO, web design, creative agency management, PPC agency and strategic partnerships.