Utrecht, Utrecht, Netherlands
I work at the intersection of commerce and finance, on the decisions that move enterprise value: pricing, margin, investment cases and corporate finance. Most of my career has been in telecom, currently as Head of Commercial Controlling at Odido, where I am the finance counterpart to the commercial organisation across B2C and B2B. Day to day this means owning the commercial economics behind pricing and partnership decisions, building the investment cases for new growth propositions, and connecting commercial choices to their effect on revenue, margin and the longer-term financial plan. I was closely involved in the sale of T-Mobile Netherlands to APAX and Warburg Pincus, working on the business plan and the commercial and financial due diligence. Alongside that I have worked on post-merger integration, cost and finance transformation, and the relocation of finance processes abroad. I also spend time on how AI and automation can make finance work better: building reusable tooling for planning, reporting and modelling to raise both the speed and the quality of what the function produces. I am more interested in what works in practice than in the hype around it. I look at a business from the customer through to the shareholder, and I am most useful where finance helps drive growth rather than only report on it.
Principal stakeholder in the revenue and margin steering of a ~€2B P&L, owning the commercial economics behind major pricing, partnership and portfolio decisions across B2C and B2B. - Own the commercial pricing economics that set the boundaries for the commercial teams: promotional pricing discipline in B2C, and the pricing governance framework in B2B. - Build the financial decision frameworks behind major strategic moves, including acquisitions, strategic partnerships and large multi-year agreements. - Lead two business control teams (B2C and B2B) and sit on both the B2C and B2B management teams. - Own budgeting, forecasting and long-term financial planning, and the translation into decisions for commercial and senior leadership. - Build AI and automation into the finance workflow to raise the speed and quality of analysis. - Selected as one of eight leaders for Odido's inaugural internal leadership programme.
Owned strategic and financial planning, business cases and cost programmes for the B2C business unit (~€1.5B revenue, €800M EBITDA). - Contributed to the sale of T-Mobile Netherlands to APAX and Warburg Pincus: business plan, and commercial and financial due diligence. - Led the 100-day post-merger integration of an acquired brand (Simpel), including its first budget, and supported valuation and due diligence on further acquisition targets. - Relocated finance processes to Moldova with no turnover during the transition, and built end-to-end ownership of the finance processes. - Set up a finance learning and development programme and upskilled around 40 colleagues. - Managed a team of 10 and integrated financial control into the department.
- Achieved best-in-class FP&A process with a 99% accuracy rate (>500M revenues) - Provided scenario analysis and strong business case support for major business transformations. - Led the financial post-merger integration of T-Mobile Nederland and Tele2 Nederland within the Consumer Marketing department. - Team management of 6 FTE.
- Spearheaded growth and value strategies, with a focus on Channel Management and Pricing. - Calculated business cases for optimized net base growth, integrating Decision Making Analysis. - Acted as a key liaison between controlling, marketing, and sales teams, steering budgets and fostering collaboration.
- Analyzed product and customer profitability, specializing in comprehensive Business Analysis. - Delivered key KPI reports to department and company directors, with a strong emphasis on Forecasting. - Led in-depth financial analyses, concentrating on Financial Control and Performance Management.
Ran forecasting and budgeting for a fast-growing corporate start-up, contributed to M&A activity and an investor memorandum during an equity buyback, and reported to the management board and shareholders.