Tom Theys

Senior strategic consultant

Mechelen, Flemish Region, Belgium

About

I help brands grow through strategic clarity, creative excellence, and a deep understanding of human behavior. With a strong track record in global marketing, brand strategy, and integrated communications, I’ve led teams to pitch wins, market impact, and award-winning work across industries and regions. Equally important to me is the how: fostering team dynamics that unlock trust, engagement, and shared purpose. Whether coaching individuals or guiding cross-functional groups, I aim to create the conditions where people — and ideas — can thrive. I thrive at the intersection of insight, innovation, and storytelling — turning complexity into ideas that connect. Curious by nature, collaborative by choice, and committed to work that works.

Experience

  • Advisory Board member at The Lisbon Festivals
    May 2026 - Present · 3 mos

  • Teamdynamics & Communication Expert at Explore Your Drive
    Apr 2025 - Present · 1 yr 4 mos

  • Freelance Brand Strategist at Stratier
    Apr 2025 - Present · 1 yr 4 mos

  • Chief Strategy Officer (CSO) at Happiness Anywhere
    Sep 2025 - Apr 2026 · 8 mos

  • EVP Global Strategy at FCB Global
    Oct 2014 - Apr 2025 · 10 yrs 7 mos

    training, development of tools, methodology, new business, planning, strategy Member of the Global Strategy Council and the Global Creative Council