Antwerp, Flemish Region, Belgium
Connecting premium and luxury brands with a carefully selected, highly specific target audience by creating desire and an emotional connection. Bringing dreams, prestige and refined lifestyle to life through elevated personalised experiences, combined with sophisticated yet subtle storytelling about craftsmanship and heritage. Utilising exclusive channels supported by a strong digital presence.
Marketing and Sales Management with focus on lead generation, retention and elevated customer experience.
Multinational automobile company manufacturing premium and luxury cars. Coaching & evaluating Benelux JLR-Retailers on their dealer marketing plans, local activations and budgets, across different time frames since 2018. Roll-out of new marketing tools and guidelines. Align retailer marketing actions with national marketing campaigns and events. Manage digital and retailer support agencies. Leading numerous projects.
Uniprodis was the commercial agency for Waterproof Diving International. Waterproof is a Swedish manufacturer of premium diving apparel for recreational and professional divers. Uniprodis marketed these products in Belgium, Luxemburg and France to dive shops, commercial diving companies, military special forces, public safety and rescue units.
Manufacturer of heat pumps, lighting, and control systems for the swimming pool sector. Strategic analyses and new positioning. Project lead full rebranding. Redefining mission and vision statements and GTM strategy. Development training and sales tools & roll out product trainings for distributors and pool builders. Redefine relations with existing distributors and look for new business partners on the European market.
Development and coordination of sales & marketing strategies and plans. Seek for business partners worldwide in order to grow and fine-tune the market. Consult R&D on innovations and planning focussing on solutions and propositions. Expand inshore - offshore - military - public safety segments.