Fürth, Bavaria, Germany
Passionate leader and enabler of people. Digital native with a passion about new technologies and hands-on mentality. A unique combination of marketing & communication skills - with a strong focus on digital - and broad international & intercultural experience is what I bring to the table.
- Leading and developing a team of twelve senior marketing experts including budget responsibility for the function - Development, realization and measurement of global product marketing campaigns and content creation - Developing, maintaining and improving the overall marketing channel infrastructure, from website to social media channels, Salesforce Marketing Cloud and others - Implementation of a state-of-the-art Content Factory steering the creation of globally relevant and captivating contents across channels - Development of a Marketing Automation and MarTech strategy for the business division
- Leading and developing a team of six international Marketing & Communication experts across Western Europe - Development of a marketing & communication strategy to promote the Schaeffler brand and its products on various channels in the sub-region - Developing, implementing and measuring creative target group-specific campaigns with a digital-first approach - Business Partner to Western European Executives - Responsibility for the communications & branding budget in the sub-region