Greater Philadelphia
Strategist, commercialization partner, and senior insights leader with 30+ years of experience supporting large healthcare and medicines companies and emerging biotechs. I specialize in translating stakeholder perspectives, from HCPs to payers to health systems, into clear guidance for launch planning, market access, and brand strategy. I’ve led senior global teams and mentored colleagues across organizations. In client engagements, I work cross-functionally to align insights with business goals in dynamic and complex environments. I bring a collaborative mindset, deep therapeutic category knowledge, and a commitment to elevating decision-making through clear, evidence-based guidance.
Educator, mentor, and advisor in market understanding for faculty, entrepreneurs, and students in university healthcare research programs and technology transfer initiatives. Forge Strategic examines the potential for innovations, identifies open opportunities, and explores value propositions by bringing the voice of the customer to forward-thinking initiatives.
Providing strategic leadership for the Market Research & Analytics group by directing engagements, leading teams, strengthening strategic partnerships, and securing key engagements. I lead high‑impact programs to inform launch planning, market access, and brand strategy for top life science companies. I deliver executive‑level insights through qualitative and mixed‑method approaches, while championing innovative tools and AI integration to enhance client value.
Led the development of innovative solutions in healthcare, partnering with clients to ensure a robust pipeline, an optimized portfolio and healthy brands. Led teams to excellence in research approaches to answer complex business questions in commercialization throughout the product life cycle--with thoughtful investment in the growth of team members.
The Commercialization Acceleration Program developed strategies for innovators and provided commercial due diligence to support the development of University intellectual property. Working alongside the Penn Center for Innovation, this experiential educational program brought professionals alongside Wharton MBAs, doctoral students and undergraduates pursuing majors in the Life Sciences, Engineering and Business.