Sydney, New South Wales, Australia
CMO and ex founder with uniquely strong AI and software experience. Built and scaled high-performing marketing and GTM teams from Seed to Enterprise: • Dovetail - led the global marketing org for SaaS unicorn across PMM, brand, demand and community • Vital+ - Co-founded the #1 DTC contrast therapy brand in the US/UK/ANZ. Bootstrapped revenue from $0-$10M+ in 18 months. Exited, now a strategic advisor. • Visa - $200M+ global brand campaigns (FIFA, WSL, Korea ’18) + US product launches (Tap to Pay) • Zoomo - scaled revenue 10× in 18 months. Set up teams across US/EU/AU
Hatch is an AI-powered jobs platform reimagining how young professionals find work through values-based job matching. I joined at the early growth stage (Seed, <30 employees) and built the commercial and marketing engine that doubled revenue in 12 months. • Outcomes: Landed multiple tier-one enterprise accounts in first 90 days (e.g., ASX 20 / Fortune Global categories) and drove rapid key account expansion (150%+ NRR) with add-on labour hire model.
Dovetail is a user research SaaS platform helping teams turn customer feedback into insights at scale with AI. I joined during the scale-up phase (Series A, ~$10M ARR) to lead marketing and growth across both product-led and enterprise motions. • Led 20+ global marketers across Brand, Creative, Growth, PMM, Web, Community; reported to CEO. • Outcomes: Launched first ever annual conference that drove 2:1+ ROI in pipeline, Increased organic traffic 500%+ and generated multiple 6 figure deals via SEO and thought leadership, Doubled PLG sign ups in first 3 months with growth marketing & CRO.
Vital+ is a global DTC brand that specialises in at-home contrast therapy products, with over 55,000 customers across 4 continents. I co-founded the business, growing it to a 8-figure revenue run rate in under two years. Majority of my shares were acquired in 2024.
Zoomo is a global e-mobility startup building the world’s light electric vehicle network for last-mile delivery. I joined when the business was in Seed with 20 employees, and helped scale revenue 10x through series B with 250+ employees. • Led 15+ marketers across US/EU/AU; owned growth, brand, PMM, partnerships, events & PR. • Outcomes: 10X revenue growth (Seed-Series B), Built marketing teams in the UK, US & France.
• Launched Visa’s contactless cards product in the US with major issuers (Chase, Wells Fargo, BAC), shifting >$100 billion of US txn volume to contactless in ~12 months. • Built and executed Visa’s first marketing attribution model linked to actual payments volume, proving incremental lift in cross-border purchase volume among travellers exposed to digital campaigns.
• Delivered >$200M integrated global brand campaigns that reached hundreds of millions of consumers around the world and reinforced Visa’s positioning as a technology leader in payments. • Project managed Visa's sponsorship portfolio across Olympics (’16 Rio, ’18 Korea) and FIFA World Cup ('18 Russia). • Spearheaded Visa’s first SXSW brand activation, showcasing Visa's emerging fintech innovation to early adopters and influencers.