Tom Kosters

Team Lead Paid Marketing at Leads.io

Groningen, Groningen, Netherlands

About

I’m a performance marketer with over five years of experience running campaigns across META, TikTok, Google Ads, Taboola, Outbrain, and Microsoft Audience Network. I’m responsible for developing creative strategies and driving performance for both in-house and client brands across a wide range of verticals. Recently, I stepped into a team lead role, focusing on the UK, Nordics, France, and Spain.

Experience

  • Leads.io (Full-time · 4 yrs 3 mos)
    • Team Lead Paid Marketing
      Apr 2025 - Present · 1 yr 3 mos

    • Senior Paid Marketing Specialist
      Apr 2024 - Apr 2025 · 1 yr 1 mo

    • Paid marketing specialist
      Apr 2022 - Apr 2024 · 2 yrs 1 mo

      Leads.io offers a better way to acquire high-quality leads. We are a technology-driven group of specialists using in-house technology and creative teams to provide companies with a scalable source of leads in various markets. Leads.io specialises in generating performance-based leads through various online marketing channels such as Google, Facebook, Instagram, Messenger, native, and display. Leads.io serves over 1,000 clients with offices in the Netherlands, Canada, Australia, France, Germany, Sweden, Denmark, and the United Kingdom.

  • Native & display advertising specialist at Social Blue
    Mar 2020 - Apr 2022 · 2 yrs 2 mos

    We’re a global group of lead generation specialists who believe that businesses can reach their audiences and acquire new customers more effectively through the internet. We aspire to help businesses get the best possible ROI from their leads. With various specialities under our hood (social media advertising, native and display, SEO), we are an all-round lead generation agency with a lot of experts, creativity and in-house technology to make the most out of your leads. We know where to find your next customers, we create strategic marketing campaigns and buy all the necessary media to convert web visitors into your next customers.

  • Marketingmanager at KTG International
    Jul 2018 - Mar 2022 · 3 yrs 9 mos

  • HMV Actis (4 yrs 1 mo)
    • Voorzitter raad van toezicht
      Sep 2018 - Sep 2021 · 3 yrs 1 mo

    • Intern coördinator
      Sep 2017 - Sep 2018 · 1 yr 1 mo

  • Afstudeerscriptie at Netofex Lead Agency
    Sep 2019 - Feb 2020 · 6 mos