Tom Bornemann

Helping Med Spas & Beauty Clinics Generate Quality Leads & Scale Revenue | Digital Marketing Expert | Founder @ Excalibur Marketing

Raleigh-Durham-Chapel Hill Area

About

Excalibur Marketing builds Automated Client Acquisition Systems that turn leads into booked appointments without manual follow-up. We specialize in med spas and beauty clinics, helping owners stop chasing leads and start converting them automatically using intelligent CRM workflows, smart automation, and 24/7 booking systems. The Automated Client Acquisition System A complete, done for you system that captures, nurtures, qualifies, and books clients automatically. Our system handles: → Multi-channel lead capture (website, social media, ads, referrals) → Automated follow-up via email, SMS, and voicemail drops → Intelligent lead qualification and scoring → Automated appointment booking and calendar management → Client re-engagement and retention campaigns → Full analytics and ROI tracking Everything runs inside one centralized system, so no leads fall through the cracks. Optional Growth Services → Custom Website Design & Development → SEO Optimization → PPC Advertising (Google & Meta) → Brand Identity & Logo Design → Content Marketing Why Spa & Beauty Businesses Choose Excalibur? → Cost Consolidation – Replace multiple tools with one system → Automation First – Systems that work 24/7, even when you don’t → Industry Specific – Built specifically for med spas and beauty clinics → Fully Managed – Setup, automation, and maintenance handled for you → Predictable Growth – More booked appointments, higher conversion rates, measurable ROI → All In One Inbox – DMs, texts, and emails in one place → Built In Social Planner – Schedule and manage content from a single dashboard Our Mission: Spa owners shouldn’t waste time chasing leads or doing manual follow-ups. We believe automation is the future of client acquisition, and we build systems that allow beauty and wellness businesses to grow without adding more work. Want to see exactly how the Automated Client Acquisition System would look for your spa? 📩 Send me a message or visit excaliburmarketing.co to see how we help beauty businesses turn leads into booked appointments automatically.

Experience

  • Founder | CEO at Excalibur Marketing
    Feb 2023 - Present · 3 yrs 5 mos

    There's nothing I enjoy more than taking projects from conception to completion. In marketing, you quickly learn that you never stop learning and adapting. That's why I always seek out new challenges and opportunities that test my skills as a marketer and allow me to keep growing. My passion for the mix of graphic design, creativity, and business entrepreneurship led me to a career in marketing, and today, I am proud to be the founder and CEO of Excalibur Marketing, a design firm located in Albuquerque, NM. I feel incredibly grateful for my life and my work, and I am excited to continue pushing myself and my team to even greater heights.

  • Founder | CEO at Guilddo
    Dec 2020 - Present · 5 yrs 7 mos

    As Founder and CEO of Guilddo, a social media website designed specifically for gamers and guilds, I am proud to lead a team that is passionate about creating an engaging and supportive community for gamers of all types. At Guilddo, we are committed to providing a platform that allows gamers to connect with each other, share their experiences, and form lasting friendships. With features like guild creation, game tracking, and event planning, our website has quickly become a go-to destination for gamers who want to take their gaming experience to the next level. As CEO, I am dedicated to continuing to grow and evolve our platform to meet the changing needs of the gaming community and to create an even more vibrant and inclusive space for gamers to come together.

  • HIM Technician at Memorial Healthcare System
    Jan 2020 - Apr 2024 · 4 yrs 4 mos

  • Utilization Review Coordinator/Employee Benefits at Kidz Korner
    Mar 2018 - Mar 2019 · 1 yr 1 mo

    Pharmacy Budget Utilization Review and Employee benefits payroll deduction management

  • Founder and CEO of TCGBAY at TCGBAY
    Jan 2006 - Jan 2016 · 10 yrs 1 mo

    Online trading system, infographics database, tournament system and fansite for digital trading card games.