Tom Berish

About

Marketing ~ Strategic Planning & Execution ~ Lead Generation with emphasis on digital & social media ~ PR ~ Advertising ~ Brand Management and Brand Creation ~ Budget Management ~ B2B & B2C Campaigns ~ Event Planning Marketing Executive, with over 15 years of management experience and 6 years of international experience working with large and mid-size companies focused on initiatives that drive demand for their products and services. Service Industry experience includes Big 6 Accounting, International Outsourcing company and Fortune 500 Consulting firm. Start-up experience with a medical device and software organization.

Experience

• Sr Marketing, Companion Animal Division at Zoetis
  Oct 2013 - Feb 2023 · 9 yrs 5 mos

• SVP & Chief Operating Officer at CLA / CWA
  Oct 2003 - Oct 2013 · 10 yrs 1 mo

  Sales & Marketing Management, Budget control, Operations, Information Technology development, SEO & Web management, Product Development & Introduction, Call Center development, Franchise implementation and development.

• Vice President & Director of Marketing, North America at Xansa
  Jan 2000 - May 2003 · 3 yrs 5 mos

  Brand management, strategic planning, lead generation, sales support, product development, industry support, outsourcing support, customer service, web management.

• Director of Marketing at KPMG
  May 1996 - Jan 2000 · 3 yrs 9 mos

  Responsible for the marketing of our Manufacturing, Consumer Products and Transportation industries. Strategic Planning, branding, lead generation and new product introduction.

• Manager, North America Marketing at United Research/Gemini Consulting
  1989 - 1996 · 7 yrs

  Marketing, Lead Generation, Branding, North America and European team development, Budget, Strategic Planning.