Panama City, Panamá, Panama
I'm a marketer with >10 years of brand & eCom activation expertise. I'm passionate about marketing and connecting with consumers in a personalized, meaningful and engaging way. Areas of Expertise: Diagnosis / Market Research Segmentation / Targeting / Positioning Media Strategy Media Buying, Execution and Reporting Attribution & Incrementality testing MMM and other advanced measurement methods Creative Excellence in media Emotional Storytelling Balancing both Brand and Performance media
Implementing Media Strategy in Latin America to ensure world class media is developed, communicated, implemented, measured and improved upon across Brazil, Argentina, Mexico, Chili, Peru, Colombia & Panama
Responsible for setting the overall media direction whilst also maintaining end to end campaign operations. Ensuring best in class media is developed, communicated, implemented, measured and improved upon. Support with plan, buy and measure the best possible campaigns that beneficially affect brand perception and long term sales for the Europe market. Coordinate and deliver an integrated media process across Brand, Newsrooms and eCommerce for the adidas Brand and categories that is aligned to global strategy
Responsible for setting the strategic direction of paid social media for both adidas & Reebok in Europe. Define the overall paid social media strategy, translating brand and eCom marketing and company objectives into strong media plans that increase brand desire and increase Return on Investment (ROI). Managing a team to achieve objectives and working closely with our media agency to implement best in class media guidelines. I'm working across all key social platforms (Facebook/Instagram/Snapchat/Twitter/Pinterest & TikTok).
Deliotte Digital specializes in Social, Display & Search advertising I managed international online branding and eCom campaigns on Facebook, Instagram, Twitter for clients in the FMCG, Retail and Fashion industry. Responsible for: • Setting up social campaigns • Optimising social campaigns on a daily basis • Analyse & evaluate social campaign performance with clients • Presenting social results to relevant stakeholders Clients: Tommy Hilfiger (Europe, United States, APAC), Calvin Klein (Europe), Skoda (Europe) & Nationale Postcode Loterij (Benelux) I worked for Pervorm, which was in 2019 acquired by Deloitte Digital
BOI research services is a small-medium enterprise established in Jakarta, Indonesia, with several clients from the Netherlands. It is specialized in market research. It was my responsibility to take care of the following activities: - Perform market research analysis - Support account management - Support translations of the tasks coming from the Dutch clients - Support the cultural understanding between the Indonesian and Dutch market - Support with conducting focus groups