Tolga İdikat

CRM, CVM, Portfolio Management

Istanbul, Istanbul, Türkiye

About

Marketing professional excelled in segment marketing as well as customer base marketing. A proven track record in Consumer marketing in total telco, banking and online sectors. Experienced team Manager building high performing teams and enhancing operational efficiency in competitive business environments.

Experience

  • Director at TOM
    Jan 2026 - Present · 7 mos

    Responsible for customer lifecycle and value management

  • emlakjet.com (7 yrs 8 mos)
    • CEO
      Jan 2019 - May 2025 · 6 yrs 5 mos

      Leading the fastest growing property portal in Turkey. Responsible for the sustainable and fast growth of Emlakjet.

    • Chief Growth Officer / Pazarlama ve Büyümeden Sorumlu Genel Müdür Yardımcısı
      Oct 2017 - Dec 2018 · 1 yr 3 mos

      Managing brand marketing, digital marketing, analytical marketing, product management, seo, content and new business development

  • Vodafone (7 yrs 10 mos)
    • Senior Marketing Manager - Prepaid Segment
      Feb 2017 - Sep 2017 · 8 mos

    • Senior Marketing Manager / Residential Segment
      Oct 2015 - Feb 2017 · 1 yr 5 mos

      Responsible for Residential Segment; FBB Propositions Smart home solutions

    • Consumer Postpaid Base Marketing Senior Manager
      Jul 2014 - Oct 2015 · 1 yr 4 mos

      Responsible for -Retention Management -Value Management -Prepaid to Postpaid Migration Management -Up&Cross Sell Activities -End to End Customer Lifecycle Management of Postpaid and Residential Consumer Business

  • CRM Analytics Senior Specialist at Yapı Kredi
    Sep 2007 - Dec 2009 · 2 yrs 4 mos

    Building Propensity and Churn models for retail customers. Responsible for segmentation & subsegmentation Business owner with the responsibilities of development and maintainance of marketing DWH.

  • Credit Monitoring & Scoring Specialist at Finansbank
    Jun 2004 - Sep 2007 · 3 yrs 4 mos

    Building Credit Risk Models for SME Subscribers