Istanbul, Türkiye
Commercial leader with experience across FMCG and telecommunications, specializing in Revenue Growth Management, pricing strategy, commercial excellence, and profitability optimization. Currently leading RGM at Coca-Cola CCI, with responsibility across a multi-billion-dollar business scope and diverse consumer markets. Previously built cross-functional commercial and growth experience at Vodafone. Experienced in driving sustainable growth through pricing, portfolio strategy, trade investment optimization, and data-driven commercial decision making. Comfortable operating in complex matrix organizations and collaborating across regional and multi-market teams. Particularly interested in commercial transformation, growth acceleration, and value creation across international and emerging markets.
Lead Revenue Growth Management across a $2.5B+ FMCG portfolio, driving pricing, portfolio strategy, commercial excellence, and sustainable profitability growth. • Lead and develop a 9-member RGM team, partnering closely with senior leadership to shape strategic growth priorities. • Drive pricing architecture, trade investment optimization, and portfolio strategy across diverse consumer and channel environments. • Lead OBPPC deployment and commercial planning initiatives to improve revenue quality, margin expansion, and go-to-market effectiveness. • Collaborate across Sales, Marketing, Finance, and regional stakeholders to embed data-driven commercial decision making into business strategy.
Lead a 5-member regional team, reporting directly to the CMO, with responsibility for shaping revenue management and pricing strategy across Europe ( UK, IT, FR, DE) , MEA, APAC. • Own the development and execution of regional pricing and revenue frameworks, supporting margin expansion across Gross Margin, Contribution Margin, and EBITDA. • Lead international RGM transformation projects in collaboration with third-party consulting firms, delivering measurable improvements in revenue quality and profitability. • Drive strategic pricing direction across local markets while balancing global commercial policies and local market dynamics. • Partner closely with regional Marketing and Sales teams to embed a profit-maximization mindset, standardize best practices, and ensure consistent execution of pricing strategy across markets. • Act as a trusted commercial advisor to country teams, enabling disciplined pricing decisions and sustainable value creation across diverse business environments.
Led a pricing and revenue management team, reporting directly to the Head of Pricing & Revenue Management. • Owned pricing and revenue strategy for new product launches, ensuring competitive positioning and commercial viability. • Shaped tariff portfolio and commercial actions through market, customer, and competitive analysis, driving ARPU growth. • Partnered with Marketing and Finance teams to shape commercially viable initiatives and financial outcomes. • Developed and presented commercial and financial recommendations for senior management approvals.
Owned end-to-end delivery of retail loan products with full P&L responsibility, from business requirements through go-to-market execution • Drove product growth and profitability through pricing strategy, product assortment, and promotional design, leveraging agile ways of working. • Shaped targeted commercial campaigns through customer segmentation and cross-channel offer alignment to drive product uptake. • Supported new product launches by partnering with technology teams and designing end-to-end customer journeys across key touchpoints.
Analyzed commercial KPIs to identify growth opportunities and risks, supporting data-driven revenue and pricing decisions. • Delivered post-campaign (ex-post) performance evaluations, translating insights into new commercial propositions and business cases. • Contributed to ARPU and customer lifetime value growth by identifying customer needs and supporting development of new products and solutions. • Provided market, competitor, and performance insights to local, regional, and Vodafone Group leadership, supporting data-driven commercial decisions.