Bolzano, Trentino-Alto Adige, Italy
“Life is good if we create a positive impact on the future of our world. To create a meaningful impact, we need to think big and grow big. Small things don't create impact—big ones do! And exceptional growth comes from creating outstanding value for the lives of people who use our products and services. So, let's focus on being valuable first — then on growing! Growing the right products and services, the right companies, the right markets, the right movements in society.” About Wolfgang Wolfgang defines himself as a creative, inspirational leader and changemaker with strong expertise in strategy, sustainable business models, brand and growth marketing, and sales. He specializes in management positions where change and transformation are part of everyday life. Throughout his career, Wolfgang has consistently either built entirely new products, services, and markets or transformed existing ones to make them future-ready and drive higher revenues. His work in building brand equity, marketing, and sales, combined with his academic background in Business Administration with a specialization in Service Management and Human Resource Management, provides him with deep insights into what businesses need, what customers want, and what teams strive for. Wolfgang has not only worked in complex corporate environments and led teams of up to 120 people but is also highly skilled in managing intricate shareholder structures. He has successfully navigated multiple crises and is valued for his positivity and high energy. According to his Gallup Strengths Assessment, Wolfgang is an Achiever, a Learner, and a Relator. He is Futuristic, demonstrates Focus, and thinks Strategically. He embraces Individualization when working with his teams, acts as an Activator, thrives in Competition, and is passionate about developing products and services that create Significance. #leadership, #strategy, #growth, #innovation, #AI, #ScaleAI, #digital, #startups, #scaleups, #technology, #gowth, #sustainablegrowth, #impactinvestments, #sustainability, #systemsthinking, #marketing, #sales, #vision, #futureofwork, #agile, #management, #problemsolving, #riskmanagement, #collaboration, #co-creation, #resilience, #processoptimization, #productmarketfit, #cmo, #ceo, #cpo, #cgo
2019 consolidated four independent full service marketing units to one centrally operating fully service marketing & sales team (organizational restructuring, 120 people); currently rolling out concept for agile organization & performance driven company; 2020 successfully rolled out Corona Restart Programme (investment 28 Mio., confirmed ROI 430 Mio.); currently rolling out multi sector innovation programme incl. digital innovation platform; successfully initiated and rolled out GSTC-certified sustainability programme incl. quality label suitable for 12.000+ private companies and organisations; executed brand strategy process with new brand core & brand narrative of Südtirol Brand; program owner during usability & tech-design phase and co-ownership in execution of Südtirol Marketplace, an 8 Mio. online platform selling experiences (and later on retail products) of South Tyrol 360 degrees Leading marketing unit with 80-120 people. Operating budget 30 Mio.
Created and implemented new brand „3 Zinnen Dolomites“ including brand strategy, brand positioning, brand guidelines & brand design; created high performing marketing & sales team; definition of growth strategy; responsible for budget allocation and resource planning; fundraising (increased marketing & sales budget by 69% in F/Y 2017/18); goal definition & measurement of goal achievement; development & execution of operational plans; management of key partners and stakeholders.
Team lead; definition and execution of growth strategy including: branding campaigns in 7 European markets with properly synchronized performance & sales campaigns (70,4% more leads; 300%+ higher conversion rates `16/17 > ‘17/18); b2b sales (growth +58,5% ‘16/17 > ‘17/18), currently installing completely new sales workflows & sales software for international sales team to reach even higher growth rates; launched fully digitalized smart data based CRM (3 Zinnen Mountain Club) with 10%+ of all customers registered within the fist 4 months due to newly introduced communication strategy & proper training of customer care team; started brand partnerships with various international brands like BMW, Head, Rocky Mountain, etc. #lotmoretocome
Driving growth for private companies. Fields of action: Business models & growth strategies; customer journey & customer experience design; touchpoint planning & channel strategies.
Member of the Management Board: Definition and implementation of strategic business objectives; definition and adaption of organisational guidelines to ensure corporate success; definition and adaption of the organisational structure/units; implementation of internal management- and communication tools; decision taking about new markets to open up incl. strategies for entering; inspiring product development; definition of organisational needs regarding communication & PR agencies; definition of the annual program and allocation of relative budgets. Head of Digital: Direction of the Digital Department; Head of Customer Journey Management; definition and implementation of strategic objectives and annual operational goals; definition of KPIs & KPI-dashboards, measuring of goal achievement; channel selection & definition of channel strategy; data interpretation & evaluation of campaign performance; budget allocation and project funding; strategic consulting of external partners; team leading: recruiting, goal setting, pushing & motivation, training, evaluation discussions, development and promotion discussions, management of pay raises and salary reviews. Competences & channels: customer journey management, channel strategy, KPI-definition, dashboard building, online & mobile campaigns, CRM, newsletters, salesletters, performance measurement, attribution modeling, SEO, SEA, CPC/CPL/CPS-campaigns, landingpages, CRO, booking engines, database-management, server infrastructure, mobile apps, social apps, content marketing, mobile marketing, social media marketing, Facebook, Twitter, Google+, Instagram, Pinterest, Youtube, Snapchat, ...