Geneva, Geneva, Switzerland
I bring over 20 years experience in pharma and medical devices. Through collaborations in over 32 product launches my influential leadership style has brought innovative healthcare solutions to patients, key opinion leaders and the healthcare system. My strengths are developing aligned strategies, implementing measurable marketing plans and developing people in high impact teams.
Drive company growth & Lead the Downstream Marketing team efforts in bringing the innovative pipeline to life. Key Responsibilities include: - Develop and implement a cohesive marketing plan to increase brand awareness - Set current and long-term goals for internal teams - Design and review the Marketing department’s budget - Build relationships with media and stakeholders through creative PR strategies - Monitor all marketing campaigns and improve them when necessary - Prioritize marketing projects and allocate resources accordingly - Prepare regular reports and presentations on marketing metrics for the CEO - Conduct market analysis to identify challenges and opportunities for growth - Provide guidance and ideas to organize effective marketing events - Forecast hiring needs for the Marketing department - Participate in the quarterly and annual planning of the company’s objectives - Track competitors’ activities
• Lead the EMEA cross-functional efforts for Edwards Lifesciences to maintain its leadership position in Haemodynamic Monitoring market by localising worldwide AOP and quarterly goals, tracking performance against established metrics and working with Global/Corporate and local Business Units • Lead the strategy and execution of activities to assist current customers in succeeding to make Edwards as the partner of choice • Analyse & Interpret market insights to provide robust customer requirements to the upstream product development/NPI process, maintaining competitive and market intelligence communication flows • Implement the integrated regional channel strategy across field, digital and podium executions • Establish marketing and staffing priorities within the region, working with BU, Global/Corporate, and regional leadership • Develop a talented and industry leading marketing team through the on-going development of marketing acumens, growth targets and and performance-based rewards systems • Track Performance with Financial Metrics such as regional revenue, gross margin, ASP and market share by category and customer
• Lead the Edwards Lifesciences THV Marketing Function of 26 people whilst new Head of Marketing was sought to maintain momentum at a time of intense competition in Europe • Key Achievements: 1) Maintained Unit MS% across the region at 56% and Revenue Growth vs previous year at 15%, 2) Maintained full marketing team personal with only one vacancy, 3) successfully onboarded the new Head of Marketing at end of Ad Interim period.
• Develop and Implement product launch activities, educate the field at regional and national training events to Maximise the launch of SAPIEN 3, SAPIEN 3 Ultra and the CENTERA THV platforms Global, Endocrinology & Fertility Franchise • Key Achievements: 1) Increased market share from 49% to 59% with the launch of SAPIEN 3, 2) Created Competition Differentiation Program and trained internal field on externally approved collaterals and how to use these with KOLs, 3) Took Sales meetings to the next level by increasing the importance of these meetings with Senior Management. Ultimately became the motivational speaker of the company.
• Global lead the Strategic analysis of the Growth Hormone and Fertility markets in order to define and prioritise local marketing activities for Saizen (easypod) and Pergoveris product launches. • Key Achievements: 1) Launching in over 43 countries medical devices (SAPIEN 3, Edwards Lifesciences) and High Cost Speciality Medicine products and software. 2) Strong Market Share gain, moving MS% from 7% to 22% in the Growth Hormone Market with introduction of easypod. 3) Broadened my global experience in Europe, USA , APAC and LATAM.
I took a years break to travel the world and understand life from the different perspectives in South America and Africa