Sankt Lorenz, Upper Austria, Austria
Commercial leader with international experience building brands, leading teams, and driving long-term business growth across global, regional, and local markets. Over the past 15+ years, I have worked in senior leadership roles spanning strategic planning, commercial development, organisational leadership, marketing, and operational execution. As part of executive leadership teams, I have led global functions, managed multi-market initiatives, developed long-term strategic plans, and worked closely with regional leaders and Boards of Directors to support sustainable business performance. My experience spans both B2B and B2C environments, with a strong focus on aligning commercial strategy, customer understanding, brand positioning, and organisational execution. I have built and led international teams, developed multi-year operating plans, overseen significant budgets and performance frameworks, and helped organisations navigate growth and transformation across diverse markets. Originally from New Zealand and based in Austria since 2008, I bring an international perspective, a collaborative leadership style, and a long-term approach to business building.
Member of the Senior Leadership Team with executive responsibility for leading the global marketing organisation and shaping long-term commercial and brand strategy across international markets. Directed enterprise-wide strategic initiatives spanning brand development, digital infrastructure, creative operations, audience insights, communications, and global go-to-market execution. Defined long-term growth strategy, organisational priorities, performance frameworks, and multi-million dollar global budgets to support sustainable business growth and operational alignment across regions and business units. Partnered closely with Regional Directors and VPGMs to develop and execute multi-year operating plans, ensuring alignment between global strategic objectives and regional market execution. Led cross-functional collaboration across international teams and business functions to strengthen organisational effectiveness, commercial performance, and operational coordination. Participated in quarterly Board of Directors meetings, contributing strategic updates, business insights, performance reporting, and long-term planning discussions.
Member of the Regional and Global Leadership Teams with responsibility for leading strategic marketing and commercial initiatives across the EMEA region. Directed the development and execution of regional operating plans supporting Sport, Workwear, and Medical business segments, aligning global strategy with regional market priorities and business objectives whilst overseeing multi-million dollar regional marketing budgets and performance frameworks. Led cross-functional initiatives spanning brand development, media strategy, retail and channel activation, partnership marketing, sponsorships, communications, PR, and digital engagement. Served as Global Business Unit Marketing Lead for the Mountain Sports category, partnering with international stakeholders to support long-term segment growth and market positioning. Managed and developed the regional marketing organisation, fostering collaboration across global and regional teams to drive alignment, executional excellence, and business performance.
Led global strategic development and pilot market roll-out for the Non-Energy beverage portfolio, overseeing cross-functional initiatives spanning consumer insight, product innovation, brand positioning, packaging development, and global go-to-market strategy. Directed the development of global launch frameworks, including commercial planning, P&L guidance, channel strategy, and integrated consumer marketing approaches across both on- and off-premise environments. Partnered closely with international stakeholders and regional markets to align long-term growth objectives with local market execution and commercial priorities. Managed the global country planning and review process, ensuring alignment across markets, operational coordination, and consistent execution against strategic business objectives.
Member of the Senior Leadership Team with responsibility for defining and executing the national marketing and brand strategy for Red Bull New Zealand in alignment with commercial objectives, global priorities, and international operating frameworks. Led all aspects of the national marketing operation across brand campaigns, product marketing, athlete and opinion leader partnerships, events, student marketing, consumer engagement, and experiential programmes, whilst managing significant annual marketing budgets and performance targets. Directed the strategic development and operational management of Red Bull Media House initiatives in New Zealand, including digital publishing, print media, content production, and the Red Bull Music Studio Auckland platform. Oversaw the creation, distribution, and amplification of locally relevant content designed to strengthen brand positioning, audience engagement, and cultural relevance. Managed, coached, and developed a 28-person marketing organisation, fostering a high-performance culture centred on collaboration, accountability, creativity, and executional excellence.
Established and led a new global function designed to strengthen strategic integration between the Red Bull Energy Drink and Red Bull Media House organisations, improving alignment between international marketing, commercial, and consumer activation initiatives. Partnered closely with senior leaders across International Marketing, Sales, Media, Culture, Sports, Communications, and Operations to develop integrated global marketing and promotional strategies supporting both brand growth and commercial execution across international markets. Led the development of global packaging and consumer activation programmes, ensuring alignment between brand strategy, customer engagement, and market execution. Managed international business planning and cross-functional project coordination involving Marketing, Sales, Legal, and Operations teams to support efficient delivery, operational consistency, and on-time execution across regions.
Integrated Marketing Agency. Focus Beer, Wines and Spirits. (Constellation Europe, Campari Brands)
Integrated Marketing. Focus - Beer, Wines and Spirits, FMCG, Charity, Property.