Mountain View, California, United States
Seasoned Product Executive with a proven track record of scaling successful businesses. 15+ years of experience driving product strategy and execution, leading cross-functional teams, and delivering significant revenue growth. Expertise in building and scaling high-performing product organizations, optimizing operational efficiency, and fostering a culture of innovation.
I am leading YouTube BrandConnect, a product line facilitating branded content partnerships between YouTube creators and brands. I drive innovation at the intersection of the creator economy, content monetization, and advertising, managing a team of high-performing product managers.
As product lead of Demand Gen (Google's ad product for non-search), I successfully established a unified product vision and scaled the product organization from 3 to 12+ members. By optimizing resource allocation, securing budgets, and streamlining processes, I directed complex product decisions and led a cross-functional team to a successful launch within 9 months. This innovative product, featuring applied AI, is on a strong growth trajectory and was highlighted in two consecutive Google Earnings calls.
As a leader of Google’s Open Ecosystem Inventory strategy, I streamlined display inventory bidding, identified and resolved inefficiencies, and increased product profitability. By leveraging advanced machine learning, I enhanced supply path optimization to protect advertisers from auction inefficiencies, mediation, and invalid traffic. I also played a pivotal role in shaping industry standards and contributing to efforts to improve online advertising.
As Product Manager for Display Inventory and Formats, I successfully launched multiple high-profile projects to create a unified inventory and native theme for Display Advertising. These initiatives, including AdWords Cross-exchange buying and Google's content recommendations engine, significantly closed gaps with competitors. Notable achievements include driving AdWords Cross-exchange buying to a billion-dollar business and improving AdX buyer spend by 10x through app expansion
As the technical lead for CoreMedia's US market expansion, I successfully built and managed a team of Sales Engineers and Professional Services experts. By establishing efficient operations and optimizing processes, I contributed significantly to the growth of the US presence, expanding the team from 0 to 18 employees and achieving substantial revenue growth. My expertise was instrumental in shaping CoreMedia's product direction, ensuring its alignment with the US market. I also played a pivotal role in delivering successful client engagements, culminating in the flawless performance of the 2010 Vancouver Olympics website.
Designed and launched an online system for managing research conferences, including peer review management and talk/conference registration. The system remains in use at one of Germany's most prestigious research institutes, demonstrating its effectiveness and value.