Toby Kennett

Co Founder, CEO @ Fabulate | Content Creation and Delivery

Bondi Beach, New South Wales, Australia

About

Experience

  • Co Founder, CEO at Fabulate
    Jan 2019 - Present · 7 yrs 6 mos

    Fabulate is a technology-driven influencer marketing and content production platform transforming how brands engage creators at scale. As CEO and co-founder, I’ve helped build Fabulate into a trusted partner for leading brands, agencies, and platforms across APAC. At the heart of Fabulate is our hybrid SaaS and managed service model, powered by proprietary tools that streamline campaign execution, enhance creator collaboration, and drive measurable outcomes. We’re pioneering the future of marketing with AI — from predictive performance analytics and sentiment engines to intelligent creator matching and dynamic brief generation. Fabulate exists to make influencer marketing smarter, faster, and more accountable — while empowering creators to thrive. Headquartered in Sydney with offices in Melbourne, Adelaide, Brisbane, Singapore and throughout Southeast Asia, Fabulate is uniquely positioned to lead in a market that’s rapidly evolving toward automation, authenticity, and creator-led storytelling.

  • Co Founder - Head Of Business Development at Over60
    Apr 2014 - Dec 2018 · 4 yrs 9 mos

    Over60 – the largest online destination for Australians over 60 Facebook Community totaling over 500,000 and more than 3,500,000 monthly visits to oversixty.com.au (launched in July 2014) Catering specifically to the over-60 demographic, we have quickly become Australia’s largest online community for this age group – “The one-stop destination to keep Aussies over-60 in the know”. Over60 is a place specifically for Australian seniors, where they can navigate this exciting stage in life, discuss issues with like-minded people, share stories and ultimately celebrate this time surrounded by people and information relevant to their experience. Covering news, lifestyle, finance, pets, family, travel, legal, education and more, beyond creating a place where over-60s can become a part of the conversation, at Over60 we aim to advocate on behalf of the community by reporting on and covering all topics and areas of interest to this age group as well as speak to the government, brands and the wider community and present this back to the Over60 community so they can get the most out of life. The message behind everything we do at Over60 is to celebrate, be positive and remember the good times.

  • Head of Business Development - Asia Pacific at BlueKite
    Mar 2013 - Mar 2014 · 1 yr 1 mo

    BlueKite is the ideal complement to traditional cash remittances. By facilitating bill directed cross-border payments, BlueKite allows immigrants to better care for the family members they left behind. BlueKite offers affiliated money service stores a unique, state of the art, web-based platform that allows them to make real-time cross-border bill payments for services around the world. Payments are safe, accurate, reliable and guaranteed. BlueKite was acquired by Xoom Corp (xoom.com) which was subsequently acquired by PayPal

  • Co-founder at OurDeal Pty Ltd.
    Mar 2010 - Apr 2012 · 2 yrs 2 mos

    Launched in 2010 with Netus as our foundational investor, Our Deal was a leading company within the Australian Group Buying industry. We quickly established ourselves as one of the largest and most trusted platforms in the space. Growing to over 100 employees in the space of 15 months and selling to News Corp and Network 10 as part of a joint partnership in 2011.

  • General Manager at Intide Pty Ltd
    Jan 2006 - Dec 2010 · 5 yrs

    Expand licensee base into new international markets Source new distributors Manage existing Licensees Maintain IP protection within existing territories