Tobias Göbbel

Managing Director I Geschäftsführer I Head of CEO Advisory Consumer Goods & Services EMEA I Member of Accenture Leadership I Senior Advisor I Speaker

Greater Munich Metropolitan Area

About

Three key factors for corporate success: Customer first. Customer first. Customer first. Being a co-pilot, a wing man and personal advisor to clients and teams means a lot to me. Trust is the most valuable currency.

Experience

  • Accenture (Full-time · 2 yrs 9 mos)
    • Head of CEO Advisory Consumer Goods & Services EMEA
      Jun 2026 - Jun 2026 · 1 mo

      As lead of our CED Advisory practice for Consumer Goods in EMEA I´m advising the C-suite of our clients across Europe and the Middle East. At a time when change, disruption, and reinvention are reshaping the industry, it is more important than ever to stand alongside the C-suite and help leaders navigate complexity with confidence.

    • Strategy Lead for Consumer Goods Central Europe I Sales, Marketing & Growth Lead I Managing Director
      Jan 2026 - Jun 2026 · 6 mos

      Heading the strategy business in Consumer Goods industries for Central and Eastern Europe. Serving large and mid cap clients in total reinvention services creating profitable growth.

    • Strategy Lead Consumer Goods Germany & Switzerland I Sales & Marketing Lead I Managing Director
      May 2024 - Dec 2025 · 1 yr 8 mos

      Consulting leading consumer goods players and retailers how to create profitable growth and stay relevant for their customers and consumers. For consumer goods companies this means: Winning Portfolio, Innovation, Channel Management, Pricing, Consumer & Customer Centricity, Marketing ROI. Sales. For retailers this means: Format of the Future, Store of Tomorrow, Format Strategies, Assortment, Loyalty, Retail Media. I´m consulting across all topics looking for growth and value pockets helping advisory boards, executive committees, the managements and entrepreneurs designing their strategies for profitable growth.

  • Roland Berger (6 yrs 9 mos)
    • Senior Partner I Global Head of Consumer Products I Member of the ExCom Consumer
      Jan 2021 - Oct 2023 · 2 yrs 10 mos

      Driving the growth and profitability of global consumer product brands by being a trusted advisor to shareholders, supervisory committees, board members and the top management. Areas of expertise include Growth Strategy, Performance Improvement, Transformation Programs, Operating Models, Customer Strategy, Digitization, Sustainability, Sales and Marketing Performance. Building thought leadership around D2C readiness, Digital Commerce, Future FMCG, Rise of Millennials, The Sustain Game or Marketing Engines. My work and my team are truly global. Being at the pulse of the economy and shaping a better tomorrow with fascinating clients means a lot to me. Lets make a difference.

    • Senior Partner I CEE Head of Practice Group Consumer Products, Sales & Marketing
      Jan 2020 - Dec 2021 · 2 yrs

    • Partner I Head of Sales & Marketing
      Feb 2017 - Dec 2019 · 2 yrs 11 mos

  • Managing Partner & Geschäftsführer I Chief Sales Officer I Member of the Board at Batten & Company
    Jan 2015 - Dec 2016 · 2 yrs

    Empowering c-level executives to unleash the sales and marketing power of their organizations to drive profitable growth. Across industries such as Consumer Products, Retail, Automotive, Financial Services, Industrials and Telco. Helping to build marketing operating models, winning agency models, sales force set ups, marketing engines, brand strategies, product portfolio and customer strategies. Driving the growth of Batten & Company as Chief Sales Officer and Member of the Board.

  • Partner I BBDO Consulting - part of BBDO/OMNICOM Network at BBDO Worldwide
    Nov 2007 - Dec 2014 · 7 yrs 2 mos

    Career track from senior consultant, project manager, associate partner to partner. Serving international clients across all industries in all challenges of sales and marketing. Building key accounts, customer segments and thought leadership. Working closely with agencies of the BDDO Group Germany such as proximity, interone, OMD, PSG, Ketchum, BBDO Berlin building holistic marketing and commerce strategies for our clients.

  • Strategy and Topline Transformation Practice at A.T. Kearney
    Jan 2005 - Dec 2007 · 3 yrs

    Consulting consumer product clients in holistic turnaround programs to improve profitable growth. Focus mainly on clients with need of business model re-design to sustain competitive advantage.