Austria
I'm a business leader with a strong foundation in senior marketing and sales roles—across both mass and prestige markets. Over the years, I’ve had the pleasure of helping brands grow in categories as diverse as food, alcoholic beverages, cosmetics, and children’s bikes. From global strategy to local execution, I’ve been fortunate to work with amazing teams around the world. What drives me? Great brands and even better people. I love being around people—whether it’s collaborating with colleagues, partnering with customers, or sharing a laugh.
lead woom's growth across Europe
- in Charge of Baileys in Western Europe - Responsible for defining the brand strategy, creating and implementing the Marketing mix (PR, Media, Sampling, Digital) - Lead a team of brand managers
- 2012 - 2014: launch of a luxury e-commerce platform. Responsible for Marketing mix - 2010 – 2011: global content development & social media strategy for Baileys, based in Dublin.
- Project Manager for 360 roll-out of a global Media campaign; development of online assets; execution of 14 events across the globe
- In charge of the development of the entire Fructis trademark in Switzerland, responsible for shampoos, conditioners and styling products