Tobias Schröter

Steinway & Sons | Music, Marketing Strategy

Vienna, Vienna, Austria

About

As the Country Manager at Steinway & Sons, I oversee the operations, sales, and marketing of the world-renowned piano manufacturer in Austria. With over 13 years of experience in the music and marketing industry, I have a passion for creating and delivering exceptional brand experiences that resonate with customers and drive growth. I joined Steinway & Sons Austria in 2021 as a Manager, where I was responsible for developing and executing marketing strategies, managing partnerships and events, and leading a cross-functional team. In 2022, I was promoted to Country Manager, where I continue to leverage my skills and expertise in branding, marketing, and music to expand the company's presence and reputation in the Austrian market. I also collaborate with the global and regional teams to align the company's vision and values with the local needs and preferences. My mission is to inspire and empower people to discover and appreciate the beauty and quality of Steinway & Sons pianos.

Experience

  • Steinway & Sons ()
    • Head of Marketing Austria | Concert & Artist Management Austria
      May 2025 - Present · 1 yr 3 mos

    • Country Manager
      Apr 2022 - May 2025 · 3 yrs 2 mos

    • Manager
      Sep 2021 - May 2025 · 3 yrs 9 mos

  • Managing Director at tesnet
    2010 - Sep 2021 · 11 yrs 9 mos

    Marketing Consultant

  • Geschäftsführer at Aug. Laukhuff GmbH & Co.KG
    2017 - Aug 2021 · 4 yrs 8 mos

  • JM International (JMI) (3 yrs 1 mo)
    • Chairman of Election Commission
      2012 - 2014 · 2 yrs

    • 2nd Vice President
      2011 - 2012 · 1 yr

  • Managing Partner at Eydos Event GmbH & Co. KG
    Mar 2006 - Feb 2010 · 4 yrs