Düren, North Rhine-Westphalia, Germany
As a results-oriented sales director with more than a decade of sales experience, I optimise sales teams both nationally and internationally. Since 2018, I have had disciplinary management responsibility and have successfully transformed sales processes through digital solutions and e-commerce. I am passionate about increasing sales, developing teams and building long-term customer relationships. I use data-driven CRM systems to ensure process optimisation and efficiency.
As part of the local management team in this newly created position, I was responsible for the strategic development and expansion of alternative sales channels. Within the sub-distributor business, I increased sales by 40% to over €2 million within 12 months. I also played a pivotal role in negotiating a multi-year framework agreement with a prominent European hotel chain, successfully placing new product solutions for the store design of a major international brand in the jewellery, accessories, and crystal goods sector. I significantly increased Spandex's visibility by expanding our work with important new industry associations.
In my role as Sales Director, I had strategic responsibility for sales and margin results in the Spandex Group's largest single market. As part of the local management team, I operationally lead a team of 30 sales people, including 15 direct reports. By developing and implementing long-term sales strategies, we have increased sales by over €7 million to over €50 million. By proactively promoting the online shop, incentivising the sales team and running targeted online campaigns, I increased our e-commerce share of sales by over 50%. I also implemented the group-wide digitalisation strategy, including the intensive use of the new CRM tool and the introduction of MS Teams as a collaboration platform. A particular highlight was my participation in the Transformational Leadership Programme as one of 30 managers selected worldwide.
As Sales Director for the EMEA region in the VisCom market, I was responsible for a revenue of around €15 million. I developed measures to gain new market share and increase profitability through sales optimisation. The harmonisation of product pricing with clear cost and margin transparency and the implementation of a new price approval process significantly increased sales efficiency. I also ensured long-term growth by introducing a new go-to-market strategy and improving key account management. From May 2019, I was part of the site management team and responsible for sales reporting to the executive team.
In this role, I was responsible for key accounts in the 'Tickets, Labels and Tags' sector with an annual turnover of €7 million. From July 2017, I took over the technical responsibility for the sales team in the UK and France, which increased my total sales responsibility to €15 million. I coordinated and supported the field sales team, implemented the CRM system 'SAP Cloud4Customer' and worked closely with marketing, product development and logistics. A major achievement was the reduction of DSO for the largest European customer through a favourable factoring solution. I also gained significant market share in the European baggage tag market and successfully negotiated a contract with the UK Royal Mail.
As a sales representative, I supported the Key Account Manager in managing key accounts and optimising customer relationships. I was responsible for planning and organising trade shows and working with external marketing agencies to produce promotional materials such as product brochures. A particular highlight was supporting our largest customer, Nespresso, where I ensured the accurate planning and implementation of delivery logistics for two truckloads per week. I also organised seven international trade shows in one year to open up new markets and attract new business.
Basic training in the following departments: Sales, Purchasing, Despatch Department, Order planning and disposition , Financial Department