Linz-Wels-Steyr Area
I OFFER hands on mentality / pragmatism / versatility / stakeholder empathy / team leadership MY COMPETENCIES galvanizer / I thrive on motivating, energizing, and rallying people into action enabler / I am people-oriented and eager to provide the support needed to move solutions people leader / create trust and psychology safety, support decision making and delegation product / strong stakeholder management, product discovery, iteration & optimization project / passionate coordination and execution of initiatives within set constraints like time, budget and resources towards a certain goal
In my role as Senior Product Manager, I lead key strategic initiatives that drive both business growth and enhance the experience for millions of active users. I work closely with cross-functional teams to ensure the successful execution of adidas Running’s strategy, delivering seamless, user-centric experiences through continuous product discovery, roadmap planning, data-driven feature prioritization, and agile development. I’m also responsible for defining and optimizing KPIs and performance metrics for the adidas Running app, contributing to double-digit growth in user engagement.
As a Product Manager at adidas Runtastic, I drove user engagement by delivering impactful features and supporting daily product development operations. My role involved managing Agile Scrum processes, prioritizing the roadmap, assessing feature value, and collaborating with teams like Data, Design, and CRM, as well as external partners such as Meta, Mapbox or adidas Runners. I also conducted user research and A/B testing to inform and validate product strategy.
One of the most exciting projects was developing a new ticketing and entry control software for the EHC LIWEST Black Wings Linz hockey club. We built the system from the ground up in just 4 months, ensuring seamless ticketing operations. Another exciting project was Time On Ice, where we integrated Internet Of Things with real-time analysis using RFID technology to track ice hockey player's time on ice/bench during games. Additionally, we collaborated with two students from Hagenberg to create a fan-focused mobile app for iOS and Android, featuring live “Man of the Match” voting after each home game, along with many other engaging features.