Tobias Mayer

Senior Management – Audi AG I Car enthusiast

Greater Munich Metropolitan Area

About

Engineering and Business Administration - more than 25 years of working experience in the Automotive Industry for different Companies in three countries. Specialized in product development, general management, launch management and product marketing. Driving strategic transformation projects and organizational development across Audi’s business areas as a Senior Project Manager and member of the Senior Management Circle. I focus on aligning processes, people, and technology to deliver efficiency, agility, and customer-centric products. Collaborating with cross-functional teams and executive leadership, I ensure projects are delivered on time, within scope, and aligned with corporate objectives. Passionate about cars and automotive innovation, I combine my professional expertise with a deep personal enthusiasm for mobility and premium automotive solutions.

Experience

  • AUDI AG (9 yrs 7 mos)
    • Senior Project Manager – Transformation, Organization & Consulting
      Sep 2025 - Present · 10 mos

      Leading strategic transformation projects and organizational development initiatives across Audi’s corporate landscape.

    • Overall Vehicle Project Manager Audi Q6 e-tron
      Dec 2016 - Aug 2025 · 8 yrs 9 mos

  • Head of Product Marketing at Automobili Lamborghini S.p.A.
    Aug 2014 - Nov 2016 · 2 yrs 4 mos

  • Audi AG (4 yrs 5 mos)
    • Project Management - Product Marketing A1/ Q3
      Dec 2011 - Jul 2014 · 2 yrs 8 mos

    • Launchmanager - General Management
      Mar 2010 - Nov 2011 · 1 yr 9 mos

      Coordinator and consultant for the launch of the Audi Q3 at SEAT, S.A.

  • Head of Product Management midsize cars - General Management at SEAT,SA
    Mar 2007 - Feb 2010 · 3 yrs

  • Audi AG (6 yrs 2 mos)
    • Project Manager Audi A6 allroad/ A6 Avant - General Management
      Jan 2004 - Feb 2007 · 3 yrs 2 mos

      General Management - Overall responsibility of coordination and supervision of the development of the Audi A6 allroad and the Audi A6 Avant

    • Project Manager lifecycle - General Management
      Apr 2002 - Feb 2007 · 4 yrs 11 mos

      Product Manager for lifecycle in the luxury car segment

    • Traineeprogramm
      Jan 2001 - Mar 2002 · 1 yr 3 mos

      involved in different projects in controlling, techn. developement (electronic strategy), marketing, project management, organisation and production