Tobias Läderach

Head of Product Management & CVP @ Sunrise | Driving Product Innovation, Market Growth & Digital Transformation at Scale | BSc in Marketing & Business Communication

Switzerland

About

Senior Product and Commercial Leader with a proven track record of building, scaling, and transforming digital consumer businesses. I turn strategy into measurable impact through product innovation, go-to-market execution, lifecycle optimization and large-scale transformation programs. My experience spans end-to-end product strategy, roadmap ownership, value proposition design and P&L responsibility. I have led complex cross-functional initiatives across business and technology domains, delivering growth, strong customer experience, operational efficiency and sustainable business value. In my role leading Product Management and Customer Value Propositions at Sunrise, I drive the strategic development of B2C mobile products and services. This includes shaping product portfolios, leading digital transformation initiatives, improving customer experience and NPS, managing large cross-functional programs and building strategic partnerships that unlock revenue growth. As a leader, I focus on building high-performing teams with clarity, accountability and purpose. I thrive in cross-functional environments and enjoy working with senior stakeholders to solve complex business challenges and translate ambition into execution. Core strengths: • Product Strategy & Roadmap Leadership • Value Proposition Design & Go-to-Market • Digital Transformation & Large-Scale Programs • Customer Experience & Lifecycle Optimization • P&L Ownership & Commercial Growth • Cross-Functional Leadership & Team Development On a personal note, I am deeply passionate about the mountains and outdoor activities. Skiing and mountain biking are a big part of who I am, keeping me energized, focused, and grounded. They also reflect how I approach leadership and business: with resilience, curiosity, endurance and a constant drive to move forward. I am always interested in connecting with leaders, innovators and teams working at the intersection of product, growth, digital services, transformation and stellar customer experience.

Experience

  • Sunrise GmbH (Zürich, Schweiz)
    • Head of Product Management & Customer Value Propositions | Marketing
      Jun 2022 - Present · 4 yrs 1 mo

      - Leading strategic design and end-to-end management of B2C mobile service and hardware propositions, driving innovation, growth and P&L performance (e.g. Swiss Connect Portfolio, Flex Upgrade) - Owning the product roadmap for all mobile and service-related changes incl. roaming and eSIM - Providing leadership and development for a team of five Senior Product Managers - Continuous product, service, and NPS improvement through lifecycle optimization and simplification - Strategic Management of a key partnership, delivering a significant multimillion yearly revenue with a > 10% YoY growth - Acting as product expert for complex initiatives and C-Level presentations

    • Senior Project Manager | Strategic Projects & Go-to-Market
      Apr 2017 - May 2022 · 5 yrs 2 mos

      - Overall Project Management for large-scale initiatives in the consumer area, budget up to CHF 7 Mio - Led one of the core synergy projects as part of the Sunrise & UPC merger (Launch Sunrise TV on Liberty’s Horizon TV Platform incl. migration of > 400k customers) - Owned and executed ad-hoc initiatives (e.g. Order-to-Activation Squad) - Advised and coached colleagues across functions on project initiatives - Stakeholder management, from frontline teams to C-level executives - Acted as deputy to the Senior Manager Strategic Projects & Go-to-Market

    • Project Manager | Strategic Programs & Projects
      Feb 2015 - Mar 2017 · 2 yrs 2 mos

      - Planned and delivered projects and initiatives end-to-end (CRM and activation system enhancements; budgets up to CHF 150K) within the consumer sales environment - Served as sub-project lead for product and service launches (e.g. OneDrive for Business, MTV Home, new prepaid portfolio) - Led the Sales stream, coordinating all RC Sales activities related to product and service introductions - Managed the rollout of SharePoint as the central collaboration platform within RC Sales (>100 teams) Acted as Single Point of Contact (SPOC) for Finance and Operations within a company-wide initiative

  • Ski-Instructor at Schneesportschule Parpan
    Dec 2010 - Mar 2011 · 4 mos

  • Military Service at Schweizer Armee
    Jul 2010 - Nov 2010 · 5 mos

  • Flughafen Zürich AG (4 yrs 8 mos)
    • Sachbearbeiter HR Services
      Sep 2008 - Mar 2010 · 1 yr 7 mos

    • Commercial apprenticeship (E-Profile)
      Aug 2005 - Aug 2008 · 3 yrs 1 mo

      in various Departments