Tobias Bäärnman

EVP Strategy and Sustainability at Stora Enso

Greater Stockholm Metropolitan Area

About

Senior leader with experience from Industry, Retail, FMCG and Consulting. Passionate about building teams that act as true business partners and involve themselves in the direction of organisations to add value. Experienced in leading large teams and with functional experience in most areas of financial management as well as strategy design and execution.

Experience

  • Stora Enso (8 yrs 10 mos)
    • EVP Strategy and Sustainability
      Dec 2019 - Present · 6 yrs 7 mos

      +10 Bn Eur Sales, +20000 FTE operating globally -Responsible for Group Strategy and Sustainability, M&A, Group Technology & Investments, Group Innovation R&D and Corporate Affairs -Reporting to CEO and part of group management team since Oct 2020 -Leading ~40 FTE organisation and functional leader for ~700 FTE -Leading the strategy and capital allocation process -Leading the groups sustainability reporting and transformation efforts. Reporting to the Board's Sustainability and Ethics committee -Lead major strategy revision project resulting in new group portfolio and growth strategy -Introduced new way of working with asset strategy development through holistic scenario analysis -Transformed strategy work in Stora Enso from heavy annual process to a dynamic ongoing process -Implemented continuous follow up via PMO to support strategy execution -Initiated and drove implementation of new group operating model to increase speed and accountability through a more decentralized structure, delegated decision making and strengthened performance culture

    • SVP Finance Consumer Board
      Sep 2017 - Dec 2019 · 2 yrs 4 mos

      Cartonboard producer with ~2,5 Bn EUR turnover, ~4000 FTE, 5 mills, global sales and 2 RnD centers -Responsible for all financial matters as division CFO -Responsible for strategy development and execution -Responsible for IT -Leading a ~100 FTE organisation in 8 sites in three countries -Leading division profit improvement programme targeting 170 M€ improvement over three years -Introduced new pricing governance in division delivering significant price increases -Reorganised PnL structure of division to reflect business segments instead of production units -Leading division IT function delivering major initiatives to improve as new S&OP tools, artificial intelligence predictor on board machines and robotized order entry and finance processes.

  • Finance Director at Iggesund Paperboard
    Jan 2014 - Aug 2017 · 3 yrs 8 mos

    -Paperboard producer with 3 mills , +5 Bn SEK turnover and ~1500 FTE -Responsible for all finance and business planning activities -Functional leader for ~20 FTE at four sites in three countries -Responsible for strategy process and lead development of improvement program delivering 50 M€ profit improvement over four years

  • Manager at Connecta Management Consulting
    Nov 2012 - Dec 2013 · 1 yr 2 mos

    Management Consultant within Corporate Finance & Strategy -Interim Director Controlling for 100 BnSEK turnover Retail Group -Carve out & divestiture of division in Energy Company

  • Head of Controlling at Media Markt
    Apr 2011 - Nov 2012 · 1 yr 8 mos

  • Head of Controlling & Business Analysis at Circle K Europe
    Aug 2006 - Apr 2011 · 4 yrs 9 mos

    +35 BnSEK turnover retail & energy company Management of controlling group (10 FTE) Responsible for reporting, forecasting, budgeting and business analysis Significant projects included; -IPO of Statoil Fuel & Retail -Jet & Hydro PMI -Divestiture of pellets business -Transformation of consumer credit offering