Tobias Azizah

District Manager at Starbucks MENA | Alshaya Group | F&B Leader | Advisor | Mentor | ex-Meta, ex-JLL

Dubai, United Arab Emirates

About

Regional Food Program Operations Manager - Specializing in food service development, international expansion, vendor management, and program operations. Managing large-scale culinary operations budgets exceeding 120M AED annually and delivering cost savings through vendor consolidation and procurement strategy optimization. Launching and governing global and regional food service programs, optimizing ROI, policies, and marketing strategies. Expertise in menu engineering for technology sector multinational corporations, operating internationally within food service environments across EMEA and APAC regions. Generating up to 100M AED revenue through menu adjustments, vendor consolidation, contractual adjustments, and procurement management optimization. Launching innovative food concepts, achieving up to 300% increases in customer traffic and engagement. Serving on industry boards and holding advisory roles for FMCG and FoodTech startups. Connect with me or contact me on [email protected]

Experience

  • District Manager at Alshaya Group
    Dec 2025 - Present · 7 mos

  • Meta (Full-time · 11 yrs 2 mos)
    • Regional Food Program Operations Manager
      Apr 2020 - Present · 6 yrs 3 mos

      Directed food program operations across 28 countries in EMEA and APAC regions, executing restaurant projects, launching food concepts, and implementing feedback systems to improve customer experience.

    • Food and Beverage Manager
      May 2015 - Apr 2020 · 5 yrs

      Managed F&B operations across international markets, engineered menus, executed new openings, developed partnerships, and established industry-leading standards to elevate service quality.

  • Facilities Event Coordinator at JLL
    Oct 2013 - May 2015 · 1 yr 8 mos

    Oversaw premium event spaces for groups of up to 600 attendees, coordinated support teams, refined client communication processes, and developed VIP protocols to deliver high-quality event experiences.

  • Event Experience Lead at Pitman Restaurant Equipment
    Oct 2010 - Oct 2013 · 3 yrs 1 mo

    Executed support services for prestigious events including the London 2012 Olympics, exhibitions, conferences, and live music performances, managing logistics requirements across multiple venues.

  • Event Strategy Advisor at SABA
    Feb 2007 - Oct 2010 · 3 yrs 9 mos

    Advised the program director on event planning, logistics coordination, and VIP management, developing strategic approaches to strengthen stakeholder engagement and deliver successful event execution.