To Nga Tran

Chief Marketing Officer

Hanoi, Hanoi, Vietnam

About

Live life to the fullest because it only happens once!

Experience

  • Director of Marketing And Public Relations at CEN GROUP
    Oct 2023 - Present · 2 yrs 9 mos

  • Chief Marketing Officer at Mercedes-Benz An Du
    Nov 2022 - Oct 2023 · 1 yr

  • Marketing Director at VNGROUP
    Jan 2019 - Oct 2022 · 3 yrs 10 mos

    - Overseeing marketing department. - Evaluating and developing our marketing strategy and marketing plan. - Planning, directing, and coordinating marketing efforts. - Communicating the marketing plan. - Researching demand for our products and services. - Competitor research. - Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. - Identifying potential customers. - Developing promotions with advertising managers. - Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. - Developing and managing advertising campaigns. - Building brand awareness and positioning. - Supporting sales and lead generation efforts. - Coordinating marketing projects from start to finish. - Organizing company conferences, trade shows, and major events. - Overseeing social media marketing strategy and content marketing.

  • Senior Marketing Manager at Vinhomes
    May 2021 - Aug 2021 · 4 mos

  • Marketing Manager at IMM Group
    Sep 2016 - Dec 2018 · 2 yrs 4 mos

    • Plan and develop marketing strategies for North market. • Research & propose long-term, medium-term and short-term strategic plans. • Manage and continuously improve all company digital marketing channels in accordance with current market trends. • Estimate annual marketing budget and ensure marketing activities are delivered within budget. • Collaborate with cross-functional departments such as sales, products... to execute marketing plans. • Research competitors' marketing methods and develop the appropriate responses. • Identifying and developing strategic business relationships with potential organizations, partners and other customers. • Be responsible for organizing migration events in Hanoi. • Work effectively with C-Level decision makers, i.e., CFO, CTO, VPs and Directors, to develop long term strategic relationships; • Other ad-hoc tasks.