New York City Metropolitan Area
Brand and Business leader, with over 20 years of experience in building event platforms and brand roadmaps across Retail, Fashion, Lifestyle and Hospitality. Expert in delivering integrated marketing programs, effective campaigns and strategic partnerships based on the full spectrum of communication, print and digital media. KEY AREAS OF EXPERTISE: • Expertise in multi-vendors retail and event platforms. • Create cohesive brand vision, storytelling and creative content across all digital and environmental touchpoints. • Lead teams and agencies that manage all earned, owned, and paid media channels. • Develop strategic partnerships, from ideation to program development and implementation. • Build cost-efficient and scalable systems and cross-functional teams. • Thoughtful leader, mentor, and entrepreneur.
Co-founded a mixed-use retail market platform, committed to promote equity and community investment through local placemaking in partnership with real estate developers (WS Development) and City Authorities (BIDs and city agencies) in Boston, Washington DC and New York — an accelerator for small businesses and emerging brands and effective business platform for sponsorships and brand activations throughout the year. Projects include: Snowport Holiday Market, DowntownDC Holiday Market, and The Makers Show at City Point, Brooklyn.
Business consulting with focus on brand strategies, campaigns, experiential activations and creative content creation. Proven success in building mixed-use retail and event platforms, physical and digital, that connect with local communities and drive social impact. Leadership in program management across multiple platforms, departments and organizations. Projects include: • SwimShow | Rebranded the international trade show platform and launched new digital channels (blog, app, social, systems). Created SwimLab, an incubator program for sustainable small businesses starting in the industry and SwimTalks, an educational series of panel discussions. • Flatbush Central, rebranded the mixed-use retail space (retail + food + incubator) created to support and foster the Caribbean community in Brooklyn and subsidized by the City of New York. • Paraiso Miami Beach | Rebranded lifestyle festival/digital platform in partnership with the City of Miami Beach, inclusive of 30+ events, presentations and a multi-brand, pop-up retail & chef experiences. Implemented the rebranding via digital channels, media buy, OOH strategies and environmental touchpoints. Collaborated on dedicated programs (i.e. The Upcycle Challenge) with nationwide colleges and key partnerships in the resort wear, beauty and wellness categories.
Contemporary Business Practices Special Events Marketing
• Rebranded, drove affinity and helped grow the SMB retail and hospitality start-up to a national mixed-use market and food hall platform. • Created brand book, pillars, architecture and brand voice guidelines. • Directed multiple projects, creative productions and programs that lived at the intersection of marketing, digital, communication, product and retail. • Managed internal agencies (i.e. Creative, Digital, and PR) and liaise with stakeholders (i.e. Real Estate companies and City Authorities) as well as key partners (i.e. Apple Pay and Citibank) and external agencies. • Launched and directed a two-year Citibank premier sponsorship inclusive of the Citi Test Kitchen program, a small business incubator kitchen through digital and retail activations across multiple pop-up markets and food hall locations (“Connecting Local Makers/ Chefs to Local Communities”). • Led the Go-To-Market strategy and customer journey of the e-commerce platforms as well as SEO/ SEM and CRM campaigns. Data-driven critical thinking to improve customer retention.
Production & Publicity of fashion shows, events and digital platforms. Covering all aspects of market research, mood boards, budget building, visual merchandising, digital media content, and public relation strategies.