Tino Liebich

iGaming Executive | Commercial Strategy | Growth Leadership | Scaling Regulated iGaming Operations | German Market | Speaker & Moderator

Germany

About

iGaming executive with 20 years of experience across eCommerce and regulated online gaming, combining platform management, payments, customer lifecycle and operational leadership. As Head of Digital Operations - Online Casino at Sächsische Spielbanken-GmbH & Co. KG, I am responsible for the end-to-end operation of the regulated German online casino DIE-SPIELBANK.de. My role covers full P&L responsibility, platform provider management, payment infrastructure, risk & fraud, CRM, customer support, casino operations and marketing execution. I have built and scaled iGaming operations in a highly regulated environment, achieving consistent high single-digit to double-digit month-over-month growth – despite significant platform and budget constraints. My core focus is on building scalable iGaming operations by combining platform strategy, operational excellence and AI-driven automation across the player lifecycle. With a background in eCommerce and digital business, I bring a strong commercial mindset and hands-on leadership approach to complex digital operations. I am passionate about building high-performing teams, developing talent and establishing sustainable partnerships with platform, content and service providers. Experienced in navigating complex stakeholder environments and aligning technology, operations and business strategy to drive sustainable growth. Open to connecting with iGaming operators, platform providers and technology partners.

Experience

  • Head of Digital Operations - Online Casino at Sächsische Spielbanken GmbH & Co.KG
    Aug 2023 - Present · 2 yrs 11 mos

    • End-to-end operational responsibility for the regulated German online casino DIE-SPIELBANK.de • Platform provider management including roadmap coordination and operational stability • Payment operations and integrations (Adyen, PayPal, Paysafe Group) • Risk & fraud management and payment compliance • CRM and player lifecycle management • Customer support operations • Casino content and game portfolio management • Marketing operations including external agency coordination • Vendor management across multiple technology and service providers • P&L and budget ownership for online casino operations • Leadership of cross-functional operational team

  • Smart Commerce SE (Leipzig, Sachsen, Deutschland · On-site)
    • Head of Digital Consulting
      Jan 2022 - Aug 2023 · 1 yr 8 mos

      Built, managed, and expanded a digital consulting team of experts in digital business, digital marketing, digital experience, and digital product management with the mission of providing optimal support for eCommerce projects and empowering customers to achieve sustainable, independent eCommerce success. eCommerce consulting in B2B, B2C, B2B2C/B2X/B2E environments with a focus on upper mid-sized companies and large corporations. Skills & solutions: eCommerce strategy, eCommerce business models, eCommerce organization, operational eCommerce & technical eCommerce – customized solutions based on SAP Commerce Cloud & SAP Marketing Cloud/Emarsys, Intershop Commerce Cloud, Spryker Commerce Cloud, rooom Enterprise Metaverse Solutions. Technologies & Approaches: Smart Commerce Cloud, Managed Cloud Services, PIM/MDM, CRM, CMS, Microservices, API-driven, Cloud-native, Headless. Smart Commerce SE: We shape the digital success stories of the future! As a competent pioneer, consultant, and challenging partner, we offer a comprehensive package for your digital business of the future. Backed by the expertise of market-leading e-commerce & digital consulting teams with in-depth e-commerce experience and technical expertise, we support our customers with sustainable, user-oriented, and data-centric solutions. This is how we turn your success story into reality in a transparent, goal-oriented manner tailored to your individual needs.

    • Business Consultant, Practice Director
      Sep 2020 - Dec 2021 · 1 yr 4 mos

      eCommerce consulting in B2B, B2C, B2B2C/B2X/B2E. Technologies, solutions, and approaches: SAP Commerce & Marketing (CX), Spryker Commerce, Intershop Commerce, PIM, MDM, CRM, CMS, microservices, API-driven, cloud-native, headless, smart storefront, smart search, smart commerce cloud, managed cloud services.

  • Spreadshirt (7 yrs 8 mos)
    • Business Unit Lead Retail
      Jun 2019 - Sep 2020 · 1 yr 4 mos

      Building brands for online and offline retail by fusing the creativity of our inhouse design team with fashion items and global e-commerce platforms: Spreadshirt, Shopify, Amazon, eBay & Etsy powered by Spreadshirt's state-of-the-art Print-on-Demand app SPOD & fulfillment services. Setup and operation of online stores, online marketplaces seller accounts and social media channels.

    • Global Head / Business Unit Lead External Marketplaces
      Jun 2013 - Jun 2019 · 6 yrs 1 mo

      Established and grew Spreadshirt's External Marketplaces (EMP) from a bootstrapped start-up into a seven-figure business within the global company. Led Spreadshirt's expansion and reach into global online marketplaces and platforms such as Amazon, eBay, Rakuten, Sears, Cdiscount etc. Accountable for growing EMP into a multi-million Euro business unit, agile implementation of the supporting technical infrastructure and business tools in close collaboration with product and engineering teams allowing to expand operation onto 10+ online marketplaces, recruiting and developing a team of 10 specialists in content management, online marketing, (print) design and licensing management as well as establishing efficient cross-departmental processes within the organization.

    • Team Lead Sales Implementation – Solution Architect
      Feb 2013 - Jun 2013 · 5 mos

      Recruited and managed a team of implementation specialists as part of Spreadshirt’s global Sales team, enabling the business to close technically sophisticated deals. Spearheaded integrations with popular brands such as Bud Spencer, Kellogg’s, OTTO.de, BabyWalz, BMW, Dr. Pepper, Mattel, Pringles, The Guardian, The Simpsons, Toys’R’us & WikiLeaks. Planned and implemented 200+ individual shop projects for key account partners.

  • sprd.net AG | Spreadshirt (2 yrs 9 mos)
    • Team Lead Sales Implementation
      Jul 2011 - Jun 2013 · 2 yrs

      Planned and implemented 200+ individual shop projects for key account partners. Recruited and managed a team of implementation specialists as part of Spreadshirt’s global Sales team, enabling the business to close technically sophisticated deals. Spearheaded integrations with popular brands such as Bud Spencer, Kellogg’s, OTTO.de, BabyWalz, BMW, Dr. Pepper, Mattel, Pringles, The Guardian, The Simpsons, Toys’R’us & WikiLeaks.

    • Implementation Manager – Sales EU & NA
      Oct 2010 - Jul 2011 · 10 mos

      Member of the key account management team offering consulting to sales clients/partners looking to technically integrate with sprd.net AG’s e-commerce platform. As a side project drove expansion of sprd.net AG’s Amazon seller presence to United Kingdom, France and the United States of America

  • Key Account Manager – Marketing/Sales DACH at sprd.net AG | Spreadshirt
    Dec 2006 - Oct 2010 · 3 yrs 11 mos

    Launched sprd.net AG’s first Amazon seller account in Germany in 2009. Quickly scaled this side project through automation and basic tool support. Established cross-departmental processes to integrate the Amazon seller account with sprd.net AG’s core platform processes for inventory synchronization, order management, fulfillment and shipping of consumer orders. Member of the German key account management team offering consulting & implementation services for clients/partners looking to technically integrate with sprd.net AG’s e-commerce and fulfillment platform.