Los Angeles, California, United States
Schwarzkopf Professional Brand
- Manage social media content and digital promotion for campus-wide events - Collaborate cross-functionally to plan campaigns, coordinate deliverables, and strengthen online engagement for UCLA’s largest student entertainment organization
- Led influencer outreach and partnership development across TikTok and Instagram - Managed creator communications, negotiated campaign terms, coordinated content deliverables, and tracked performance to support brand growth in the health and wellness space
- Created paid and organic social content to support product launches and brand collaborations - Assisted with influencer sourcing, campaign coordination, ad management, and cross-functional marketing initiatives across digital channels - Represented the brand at in-person events, engaging directly with customers and supporting onsite sales efforts
UCLA Alpha Upsilon Chapter - Led a campus-wide recruitment marketing campaign, overseeing strategy, branding, and content execution across digital platforms - Directed creative development for promotional materials, managed social media initiatives, and coordinated sponsor outreach to support recruitment events and chapter growth