Paris, Île-de-France, France
• Dedicate to data-driven decision-making and help companies improve business activities • Experience in data modeling, data visualization and ad-hoc analysis • Having a data science and digital marketing business background • Years of overseas and different cultural experience • Enjoy a cross-functional working ecosystem
• Develop a marketing attribution model with the strategy team to best allocate marketing resources and maximise profitability • Cooperate with the Product Growth team to analyse user behaviour and experience in-app and improve product offers • Design an A/B test experiment of the company's offers with different product experiences and drive revenue uplift • Collaborate with cross-functional teams to help drive strategic and transversal initiatives, enabling data transformation for reporting and analytics.
• Collaborate with Revenue and Business Operations teams and FP&A to help driving strategic and transversal initiatives • Perform ad-hoc analysis, address insights, and develop monitoring dashboard for the business leaders and top management • Maintain organisation-wide data governance on business intelligence tool (Looker) • Design new / revamp existing data architecture to improve DB performance and efficient use of BI tool. Maintain and implement best practice in data pipelines. • Cooperate with business and corporate systems teams to realize data enablement from systems to data stack, conduct SIT/UAT, and translate into insightful reports
• Designed new tables structures on BigQuery • Built and maintained dashboards and monitored company’s monetization impacts • Supported and computed progressive rollout and A/B testing by monitoring large datasets • Collaborated with cross-functional teams to realize mission projects of new revenue stream • Internal Analysis on BigQuery performance and build dedicated dashboard to monitor
• Supported all digital marketing efforts and website maintenance by SEO research • Cooperated with customer success team to improve marketplace • Individual project for new website promotion by filming clips and producing visual animations • New customers segment outreach • Implemented Google Ads and LinkedIn Ads on relevant marketing channels
• Researched E-Commerce market, potential competitors’ performance • Team project of filming and editing production promotion video • Collected data of relevant values into excel for further analysis