Antwerp Metropolitan Area
Sales & Marketing professional with 30+ years experience in high profile international environment Specialties: - International marketing & consumer research (quantitative & qualitative) on brand strategy, advertising, product & concepts, new business development. Product Planning & Marketing. Marketing Communications. - Automotive, Marketing. - B2B sales - Advertising - People management - Japanese culture
In charge of the marketing, brand & advertising consumer researches for Europe.
Direct key account prospecting & follow-up. Negotiating commercial targets. Strategic development of international fleet activities (B2B sales).
- Managed European syndicated brand & advertising tracking studies. - Responsible for adhoc brand strategy & advertising testing (concept, pre/post tests) with consultant responsibilities to senior MarComms management.
Portuguese language & culture course.
- In charge of a large-scale syndicated European consumer tracking survey. - Leading a variety of international product researches.
Supporting the Product Management team in the marketing launch co-ordination & preparation for a major new product launch across Europe.
- In charge of the marketing communications activities and development of the roadside assistance programme. - Creation and production of the in-house magazine, distributed across the whole European after sales network.