Harare, Zimbabwe
I help brands figure out why their products aren’t moving and what to do about it. Most businesses don’t struggle because of lack of effort…They struggle because their strategy isn’t translating into execution. That’s where I come in. I work with brands to: ✅️Identify the right markets to focus on ✅️Fix gaps in their route-to-market ✅️Turn data and insights into actions that drive sales With experience across FMCG, retail, and supply chain, I focus on one thing: Making strategy practical, actionable, and results-driven. If you’re trying to grow but things aren’t clicking, there’s usually a reason and it can be fixed.
COMMERCIAL PLANNING (Monthly & Annual) Through the regular Monthly business planning cycle, accountable for ensuring coherence, accuracy and visibility of the total Category Commercial Plan across Channels and Key Customers on a monthly, quarterly and yearly basis. Accountable for monitoring, analysis and reporting of category performance across channels and key customers Ensure relevant inputs are factored into the monthly business planning cycle (supporting the demand planning process) to ensure a clearly aligned Monthly target and assign monthly targets to the Sales team. Facilitate the Annual Commercial planning processes for their respective categories to ensure a clearly aligned and commercially strong plan across Sales & Marketing whilst being accountable for crafting the Category channel plan to support the annual business objectives. CATEGORY LEADERSHIP accountable for clearly defining the category shopper segmentation and driving category as input to Using category & commercial expertise, be accountable for giving sales inputs into the early stages of the New product development CHANNEL EXPERTISE Accountable for identifying opportunities within all prioritized channels to execute the key category initiatives Define the picture of success for the category in each prioritized channel and enable its implementation, continuous review and optimization SHOPPER EXPERTISE Accountable to ensure Shopper considerations across all relevant outputs, inc. applying shopper understanding in category, channel, brand and customer plans. Equip Customer Teams with actionable shopper insights Responsible for crafting the shopper communication brief, STRATEGIC REVENUE MANAGEMENT Contribute to aligned brand pricing & promotion strategies across the portfolio, will define & execute optimized Pack Price architecture
Sales Leads Generation and After Sales
Managing merchandising and promotional functions of Cairns and Lobels nationwide.
Procurement
Procurement