Spain
I'm a fractional CMO for health, wellness and fitness brands. I've spent 21 years inside companies where marketing had to deliver: MyFitnessPal, Airbnb, Adobe, and Ogilvy. At MyFitnessPal, I took Latin America from 300K to over 2 million users. 600% growth. The companies I work with now are usually in a similar position. Good team, real budget, solid product. Growth has slowed or stalled. Everyone on the team sees the problem through their own lens. The SEO person says SEO. The paid specialist says spend more. Nobody is questioning the positioning. That's almost always where the actual problem is. I find what's blocking growth, build the strategy, and stay until it's executing. I don't hand over a deck and disappear. Health and wellness scale-ups are where I go deepest. But the pattern is the same everywhere: the problem is usually further upstream than everyone thinks. I work with a small number of founders and leadership teams at any one time. If that sounds familiar, my inbox is open. If you're already investing in growth but not fully confident in the direction, message me. I'll tell you honestly if it's worth a conversation. ⸻ Background • 200+ founders and senior marketers mentored on growth strategy. 4.98/5. • $5M+ in marketing budgets across Southern Europe at Airbnb. • Teaching marketing strategy and growth at business schools in Barcelona and Berlin.
Mentorcruise is a network of mentors from all over the world that makes it easier to find a mentor that fits your needs and personality. https://mentors.to/tinalouise
• Decision support for founders / leadership teams • ICP, positioning, channel logic, prioritisation • High-stakes moments: scaling, hiring, stalled growth • No execution — clarity, direction, decisions Book a session with me today https://app.growthmentor.com/campaigns/tina-louise?ref=eaf48fc2e0.
Teaching Growth Marketing at the Full-time and Part-time marketing bootcamps.
https://es.eserp.com/profesor/tina-louise-moeller-de-carvalho/