New Taipei City, New Taipei City, Taiwan
Senior B2B Marketing Leader driving global brand growth and demand generation across complex industrial sectors. With 15+ years of experience, I build scalable marketing and CRM engines, partnering closely with sales to deliver measurable revenue impact across multi-region markets. ｜Growth Delivery: Drove an 8.3% annual revenue boost and a 40% increase in brand exposure. ｜Cross-Functional Synergy: Leveraged procurement and QA expertise at Fujitsu and Gigabyte to align R&D, factory, and sales channels. ｜Global Partnerships: Directed a 3-year assignment in New York, securing high-level collaborations with international institutions such as Lincoln Center.
● Global Branding: Reporting to the GM, I design and run global marketing to turn campaigns into actual sales pipeline. Lead global marketing (Email, SEO, trade shows) across Japan, Europe, and the Americas to grow our brand and capture leads. ● Cross-functional Alignment: Connected R&D, Sales, and Logistics to streamline fast-response workflows, eliminating critical lead-time bottlenecks and boosting on-time delivery rates. ● Government Funding & Product Strategy: Lead and secure government subsidies to bring in external R&D resources, ensuring our product roadmap stays closely aligned with global market demands.
Led integrated marketing strategy for 8 industrial sectors across Greater China, managing a cross-border team and multi-million Euro budget. ● Revenue Growth: Co-steered cross-functional alignment to drive annual revenue from €360M (+15%) to €390M (+8.8%) across Greater China. ● Digital Transformation: Spearheaded the region's digital pivot, achieving +100% website traffic and +40% email visibility via Salesforce integration and marketing automation. ● Ecosystem Building: Built a 24/7 distributor support platform supporting 84 partners, enhancing channel loyalty and shortening B2B sales cycles. ● Strategic Content Lead: Managed major product launches and executive content (white papers, success stories), driving a 300% surge in brand engagement.
● Business Growth & Efficiency: Partnered with a lean team of 10 to support a NT$1.1B (approx. €32M) business unit, delivering consistent 3–5% YoY growth through channel leverage instead of headcount expansion. ● Partner Ecosystem: Launched a "Partner Enablement" program for 6 key distributors, utilizing co-branding and training to extend market penetration and sales capabilities. ● Brand & Crisis Management: Managed regional brand strategy and crisis communications, ensuring strict adherence to Global HQ standards while driving local engagement.
Managed high-stakes international projects and strategic partnerships in the U.S. market, serving as a bridge between government entities and top-tier global institutions. ● Strategic Partnerships: Forged and managed collaborations with world-class institutions, including Lincoln Center and the Guggenheim Museum, successfully executing 10+ large-scale international projects. ● Global PR & Brand Visibility: Led media strategy and public relations for premier cultural brands, including Cloud Gate Dance Theatre’s "Wild Cursive" at the Brooklyn Academy of Music (BAM) Next Wave Festival. ● Cross-Border Project Execution: Orchestrated complex logistics and event operations for major performances (e.g., U-Theatre, Forgotten Joy Ensemble), ensuring seamless delivery in a high-pressure international environment.
Supply Chain Strategy: Managed strategic sourcing for server laptop lines; negotiated pricing to optimize margins and partnered with R&D on NPI technical evaluations.
QA Management: Handled quality assurance for top-tier Japanese clients (Hitachi, Fujitsu); utilized data analysis (8D/RMA) to drive process improvements and ensure strict compliance.