Tina Tzu-Chun Feng

Digital & Social Media Marketing | Content Strategy | USC Marshall MBA

Shanghai, China

About

A customer-centric marketer with nine years of well-rounded experience across online media and digital marketing agencies. Specialties: Facebook Ads Managenent| Google Analytics | Content management systems (CMS) | Search Engine Optimization (SEO) | |search engine marketing (SEM) | Creative Writing |Advertising | Media Buying | Cross-functional Collaboration | Integrated Marketing | Market Research | Growth Marketing | Public Speaking Content Strategy | Social Media Management |Growth Marketing | Journalism | Public Relations |

Experience

  • Product Marketing Manager at Amazon
    2022 - Present · 4 yrs 6 mos

  • 聯合線上 udn.com (Taipei–Keelung Metropolitan area)
    • Deputy Director, Content Department
      2015 - 2018 · 3 yrs

      • Managed four concurrent websites that drove targeted traffic and engaged readers by creating entertaining articles and viral videos. • Built partnership with 150 YouTube and TikTok influencers in Chinese-speaking markets. Negotiated IP exchange and content authorization with 10 media and UGC platforms.

    • Social Media Manager, Newsroom
      2012 - 2015 · 3 yrs

      • Recruited as the first social media team member, integrated operation strategies between 20 channels, increased the Facebook likes from 130k to 960K within two years.

  • Account Executive, Public Relations at Ogilvy
    2010 - 2011 · 1 yr

    • Integrated marketing campaign for leading brands; increased online sales 45% by rebranding product to younger and more affluent audience.

  • Account Executive, Advertising Department at Dentsu Aegis Network
    2009 - 2010 · 1 yr

    • Planned marketing strategy for 7-Eleven Taiwan. • Coordinated advertising campaigns for Slurpee brand re-launch.