Taipei, Taipei City, Taiwan
Hi I’m Tina, a senior digital and CRM marketer at Shiseido. Previously worked as a senior brand marketer in charge of L:a Bruket, a lifestyle brand, and a niche skincare brand, VERSO in Taiwan across online and offline channels. Previously, I interned as sales function at FLUX Inc., mainly in charge of B2B and B2C laser cutting and engraving market in Taiwan. My past experiences have trained me to become an outstanding team leader, a skillful communicator and helped me develop an open-minded characteristic. My past experiences include digital marketing, e-commerce, business problems solving, and project management. Leading the team to achieve the goal is what I’ve been doing, the growth of the team and all the members is the priority. Feel free to connect or send a message to me!
In charge of total Shiseido Tokyo & ELIXIR • Membership Loyalty Program • Digital Media Strategy • Customer Analysis
In charge of two brands from Sweden, L:A BRUKET and VERSO
• Influencer marketing & performance analytics - Organized monthly influencer performance data with agency and validation with influencer tracking system - Preprocessed data with new naming convention, reorganized and mapped with influencer marketing campaigns across different platforms • E-commerce retail media optimization and businesses analytics - Managed SEM campaigns for 4 brands on Shopee and 5 brands on MOMO, increased impressions and ROAS by 50% with CPC and total spending deduction of 60% within 2 months - Initiated new SEM campaigns structure based on the logic of keyword and SKU under new MOMO RMN algorithm by analyzing consumer behavior and onsite search terms insight - Transactional media
Team lead of Uni-President group
- Host and presenter of new product launch - Leader and coordinator of competitive analysis regarding laser cutting and engraving machines - Demonstrator and direct sales of laser cutting and engraving machines with around 75% of conversion rate - Key accounts management in Taiwan laser cutting and engraving market - B2B and B2C sales pipeline management - Trainer and instructor of laser cutting and engraving machines