HRISTINA N.

Director of Sales | Hospitality, Events & Business Development | Corporate & Group Sales Leader

Miami-Fort Lauderdale Area

About

Experienced Director of Sales with a demonstrated history of working in hospitality industry. Skilled in Sales, Management, Direct Marketing, New Business Development, and Marketing Strategy. Strong operations professional with a Master's degree focused in Sales and Marketing. My qualifications provide leadership in sales and educational excellence. I am a diligent worker, and passionate about my work. I am a highly efficient, innovative and methodical Director of Sales with extensive experience of supporting sales departments by reviewing, developing, defining their overall marketing and sales strategy.

Experience

  • Director of Sales at Topgolf
    Sep 2024 - May 2026 · 1 yr 9 mos

    - Led a team of 5 while driving corporate and social event sales strategy, pipeline growth, forecasting, lead conversion, and revenue performance. - Operated with a strong hunter mindset, consistently generating new business through LinkedIn Sales Navigator, Apollo.io, AI-powered prospecting, cold outreach, personal networking, referrals, and strategic partnerships. - Built and executed outbound business development campaigns targeting conventions, trade shows, sponsors, exhibitors, corporate groups, hospitality partners, and major local event activations. - Increased social booking conversion from 27% to 45% and corporate booking conversion from 30% to 62% through stronger sales coaching, lead management, follow-up discipline, and pipeline optimization. - Grew business development revenue contribution from 10% to 49% by expanding outbound prospecting efforts, developing new referral channels, and targeting high-value event opportunities. - Proactively sourced business connected to Miami Beach Convention Center events, Broward County conventions, Hard Rock Stadium activations, sports events, trade shows, and large-scale local happenings. - Generated new opportunities through relationship-driven selling, personal networking, hotel partnerships, transportation partners, local vendors, and word-of-mouth marketing. - Served as the main client contact, coordinating venue, transportation, specialty catering, kosher partners, hotels, and vendor logistics to provide turnkey, DMC-style event solutions. - Positioned the venue as a full-service destination experience partner, supporting planners beyond traditional event space sales with customized group solutions. - Consistently met and exceeded revenue goals through proactive hunting, strategic account development, strong pipeline management, and high-conversion sales execution.

  • National Life Insurance Sales Agent at Taylored Legacy
    Oct 2023 - Sep 2024 · 1 yr

    - Worked remotely in an insurance sales call center environment, supporting clients nationwide with life insurance and financial protection solutions. - Managed both inbound leads and outbound follow-up activity, conducting needs-based consultations to identify coverage gaps and recommend appropriate insurance options. - Prospected and followed up with clients through inbound calls, outbound calls, referrals, warm leads, networking, and relationship-based sales activity. - Presented customized life insurance solutions, explained policy benefits, answered client questions, and guided prospects through the application process. - Managed the sales process from initial inquiry and consultation to quote presentation, application submission, follow-up, and client onboarding. - Built trust with clients by simplifying insurance options, maintaining professional communication, and providing a consultative sales experience. - Maintained organized client records, follow-up activity, and pipeline updates while working independently in a fully remote environment.

  • Sales Manager at Puttshack
    Jun 2022 - Sep 2023 · 1 yr 4 mos

  • Sales Manager at Kings Dining & Entertainment
    Nov 2021 - May 2022 · 7 mos

    - Drove total sales growth across event and non-event revenue through forecasting, strategic planning, local promotions, team motivation, and consistent business development. - Focused heavily on social event business, including school field trips, sports teams, youth groups, birthday parties, family celebrations, and community events. - Prospected new corporate and social business daily through internet research, outbound calls, local business visits, promotional flyers, gift drops, and relationship-building with community partners. - Identified, qualified, and developed new sales leads and appropriate decision-maker contacts to grow the venue’s event pipeline and increase repeat business. - Partnered with operations and culinary teams to ensure smooth event execution, accurate banquet event orders, proper staffing, and strong guest experience. - Led weekly meetings with operations and culinary leadership to review upcoming events, team schedules, reservations, guest needs, and event details. - Supported both private event sales and general venue traffic by promoting Kings as a destination for corporate outings, school groups, sports teams, social celebrations, and walk-in entertainment.

  • Xperience Restaurant Group (XRG) ()
    • Restaurant Manager at Pink Taco, Miami FL
      Feb 2021 - Nov 2021 · 10 mos

    • Regional Events & Catering Sales Manager - East Coast
      Mar 2017 - Jan 2021 · 3 yrs 11 mos