Amsterdam, North Holland, Netherlands
Co-founder of GoSpooky, a global agency made for the social era. We’re redefining advertising and setting new standards that make traditional old-school agencies look outdated. Our clients include Amazon, LVMH, Nike, Disney, Samsung, Verizon, JBL, and Coca-Cola. And we’re official creative agency partners for TikTok, Meta, and Snap. -- Forbes 30 under 30 in Media 2017 -- Named as one of the top 10 most influential people in advertising by Adformatie. -- Agency of the Year 2022 - The Netherlands. -- Public speaker at Collision, Cannes Lions and The Next Web. Based in Amsterdam and New York.
A global agency made for the social era. Met co-founder through a Facebook group, and without any ad industry experience, we launched in one day. Just one year later, as I was finishing high school, GoSpooky was named Best New Agency of 2017. Five years later, we became Agency of the Year, opened a New York office, and working with the people I always wanted to work with for the brands I always dreamed of.
Worked on social strategies for some of the biggest DJs on the planet. Build and managed “upcoming” platforms like Snapchat, Twitch, Musically, and WeChat.
At 13 years old, I founded a Twitter community that became the biggest in the Netherlands, starting from zero. Within three years, it grew to over 1 million followers with more than 3 billion yearly impressions. All organically. I earned my first online money by selling ads for €50 per tweet.