United States
I work remotely, sometimes from an Airstream with high-speed Starlink, to help high-growth companies turn product roadmaps into clear, compelling narratives that drive brand awareness, demand, and revenue. I combine product marketing strategy, hands-on content creation, and AI-augmented workflows to scale high-quality content across video, web, email, and social. My specialty is building GTM narrative engines that improve funnel performance, accelerate both PLG and SLG, and deliver measurable business impact. For 10+ years, I’ve worked with high-growth SaaS and managed services startups. I have deep experience as a full-stack marketer, but I gravitate toward what I love most: product and content marketing. I orchestrate data-driven content development and distribution to boost brand awareness, generate demand, increase sales velocity, and enable customers to succeed. I leverage AI tools like Claude, Gemini, and ChatGPT to create rapid content operating systems. These systems let me experiment with brand voice, buyer personas, market insights, and content briefs to prototype video content, lead magnets, and other formats in hours instead of weeks. My personal YouTube channel serves as a laboratory to test hypotheses, iterate quickly, and learn what resonates. It’s also an excuse to adventure in my Airstream. Today, product and content marketing demands both strategic judgment and hands-on execution. I capture stories from executives, customers, subject matter experts, and partners. I then use data and proprietary insights to create content that drives measurable results, from improving visit-to-trial conversion and accelerating trial-to-activation rates to increasing engagement across social and email campaigns. I help companies answer a critical question: can you produce the output of an individual or small team using AI while adding the human judgment a machine cannot replicate? My work sits at the intersection of strategy, creative execution, and AI leverage, ensuring marketing output is fast, high-quality, and impactful.
Advise SaaS and managed services organizations on improving product positioning, content, and lifecycle marketing. Market intelligence and competitive analysis. Go-to-market and growth strategy and execution. SEO, content production, campaign development, and marketing automation best practices. Customer journey mapping and messaging for multi-channel touchpoints. Clients: Data.World; Demand Media; Pac-Dent; Contract Simply; Faana
SproutVideo is a video hosting platform for business. We offer all the video privacy, marketing, and analytics tools any business needs to succeed with live and on-demand video content online.
Testlio is a software testing platform helping product and engineering teams release their best software quickly with manual and automated testing tools and services. Clients include Apple, Amazon, Microsoft, Netflix, PayPal, SAP, and more. With a Series B round in October 2021, Testlio had raised $19.5M with lead investors, including Altos, Spring Lake, and Vertex Ventures. Led global content, product marketing, influencer marketing, and growth marketing. Engineered multi-channel content ecosystem, fueling 5x ARR growth and supporting Series B raise. Designed GTM campaigns and messaging frameworks, translating complex features into clear enterprise narratives for US/EU markets. Spearheaded B2B influencer programs and co-marketing initiatives that built brand authority and drove enterprise conversions, leveraging strategic partnerships to deliver measurable ROI and growth. Built and mentored remote marketing team, optimized $1.5M+ budget, reduced CAC, and improved funnel performance. Produced blog, video, email, and sales enablement content hands-on.
Formerly YouEarnedIt acquired by Vista Equity Parnters For nearly five years, my team and I helped scale a scrappy new brand into a thriving and market-leading SaaS organization by way of product and content marketing, thought leadership and demand generation. Vista Equity Partners made a majority stake investment in February, ‘18. Their portfolio represents the 4th largest enterprise software company in the world with assets totaling $31B. While leading Product Marketing, my primary role was to bring a better understanding of the buyers and market into the enterprise and optimize how the company markets and sells to those buyers. Define positioning, messaging, competitive differentiation, content, and go-to-market strategy for product launches Lead cross-functional team to produce and deliver sales enablement, companywide training, and demand campaigns Capture and assess customer insights to support go-to-market efforts, ongoing enablement, and product development Conduct competitive intelligence and market research Developed 2018 companywide customer journey strategy to drive end-user product engagement Go to for company product and demo video production While leading Growth Marketing, I managed the brand, content, demand gen, and lead gen efforts that fueled 70% of all ACV, Series A funding and eventual investment by Vista Equity Partners Led a team of five including design, sales enablement, SEO-friendly content strategy, marketing operations, and demand generation Drove a 249% increase in monthly site traffic (75% of which is from SEO-driven searches) and 200% increase in monthly new sales leads between June 2013 to April 2017 driving 70% of new ACV and ARR Owned strategy and execution of brand, product marketing, customer marketing, advertising, PR, SEO, content, data analysis, email marketing, HubSpot marketing automation, social, website, analyst relationships, thought leadership, and events
I led the qualitative market research and Lean Startup practice for Dell’s internal software incubator, serving as a strategic "founder-lite" to bring 10+ new SaaS concepts from ideation to viable prototypes. Market Opportunity Discovery: Facilitated the Lean Canvas development and strategic roadmaps for 10+ software ventures, partnering with product and engineering to determine the commercial viability of new ideas. Deep Customer Discovery: Conducted 100+ buyer interviews and usability tests with target personas. These sessions focused on uncovering underserved market needs and validating "problem-solution fit" before committing significant development resources. MVP Prototyping & Strategy: Synthesized raw field data into crisp positioning, messaging, and GTM strategy. These insights served as the primary filter for executive leadership to decide which products moved into full-scale production. Agile Business Modeling: Worked cross-functionally with product owners to engineer viable revenue models and feature sets based on validated end-user pain points and iterative agile testing. GTM Orchestration: Owned the foundational marketing stack for incubated products, including messaging frameworks, website development, content strategy, and sales enablement assets. Proven Results: Successfully incubated a suite of software tools with high user engagement and a pipeline of enterprise customers including Home Depot and Target. Note: Reported directly to the CEO within the incubator structure until Dell’s privatization-related restructuring in 2013.