Greater Tampa Bay Area
I’ve spent 19 years doing one thing exceptionally well: building revenue engines that transform companies. From $5M to $230M. From early-stage to enterprise-scale. Over $500M in total career revenue impact across healthcare technology and B2B SaaS. But here’s what the numbers don’t tell you: my mother is a four-time cancer survivor. That experience didn’t just shape who I am as a person, it ignited an unshakable conviction that healthcare technology can change lives. Every revenue target I chase, every team I build, every go-to-market strategy I design is fueled by the belief that the products we sell genuinely matter to the people who use them. What I bring to the table: ▸ Revenue Architecture: Designing and executing go-to-market strategies, pipeline frameworks, and forecasting models that turn ambitious targets into predictable outcomes ▸ Team Building at Scale: Hiring, developing, and leading sales organizations up to 145+ people across SDR, AE, AM, and RevOps functions ▸ Full-Funnel Ownership: From demand generation through expansion revenue - I own the number, the strategy, and the outcomes ▸ Operational Excellence: Salesforce, Hubspot, Gong, Outreach, SalesLoft - I build tech-enabled revenue orgs that run on data, not gut feel I lead with a servant leadership philosophy. The best revenue organizations aren’t built on pressure, they’re built on purpose, development, and trust. I believe that when you invest in your people first, the pipeline follows. When you build a culture where every rep knows the “why” behind the number, you don’t just hit quota, you build something that lasts. Faith. Family. Impact. Results.
Founded a specialized revenue leadership practice delivering hands-on executive commercialization to PE-backed, venture-funded, and high-growth companies across healthcare technology, digital health, enterprise SaaS, and fintech. Not a consulting shop that delivers slide decks. I embed as a member of the executive team, own the number, lead the people, and build the revenue architecture from the inside. ▸ Served as fractional CRO/VP of Sales for 6 companies across healthcare SaaS, EHR, clinical communications, ERP, wellness technology, and digital oncology ▸ Managed sales organizations ranging from $25M to $230M in annual revenue, leading teams of 14 to 145+ people across SDR/BDR, AE, Account Management, Customer Success, Revenue Operations, and Channel/Partner functions ▸ Delivered measurable revenue growth at every engagement: 33% YoY at PerfectServe, 65% growth at WW Health Solutions, $15M→$58M scaling at Perpetuity MD ▸ Restructured go-to-market strategies post-acquisition for PE-backed companies navigating integration complexity, including sales compensation redesign, territory realignment, and CRM implementation ▸ Built pipeline forecasting models, quota allocation frameworks, and sales enablement programs that transformed inconsistent execution into predictable, repeatable revenue engines ▸ Contributed to a successful $25M Series A fundraising round at Jasper Health through strategic go-to-market positioning and partnership development Sectors: Healthcare SaaS | Digital Health | EHR | Clinical Communication | ERP & Cloud Services | Wellness Technology | Oncology Care
ENAVATE Led the $86M sales organization through a critical post-acquisition go-to-market restructuring for this Microsoft Dynamics ERP partner specializing in Business Central, D365, cloud implementation, and managed IT services. ▸ Managed a team of 18+ across sales, account management, and partner channel functions during a complex integration period ▸ Restructured the GTM strategy to align sales motions with the evolving Microsoft Dynamics partner ecosystem and cloud migration trends ▸ Drove pipeline acceleration and improved sales velocity through sales process standardization, compensation realignment, and enhanced CRM utilization ▸ Repositioned managed IT services and cloud implementation offerings to capture higher-value enterprise opportunities ▸ Established new partner channel relationships and refined the channel enablement program to expand indirect revenue contribution Sectors: Microsoft Dynamics ERP | Business Central | D365 | Cloud Services | Managed IT
BIOS Lighting Defined the go-to-market strategy and built the enterprise sales, marketing, and channel functions from the ground up for this innovative wellness technology company pioneering circadian health lighting solutions. ▸ Architected the complete commercial infrastructure: sales process, CRM configuration, lead qualification framework, pricing strategy, and channel partner program ▸ Expanded the B2B footprint across four verticals: healthcare facilities, commercial real estate, retail, and hospitality, establishing vertical-specific value propositions and sales playbooks ▸ Represented the company at key industry conferences, generating qualified enterprise pipeline and establishing strategic partnerships that accelerated market credibility ▸ Developed a partner channel strategy to scale distribution beyond direct sales capacity, identifying and onboarding initial channel partners ▸ Created foundational sales collateral, competitive positioning, and ROI frameworks that enabled the sales team to articulate clinical and business value to C-suite decision-makers Sectors: Wellness Technology | Circadian Health | Healthcare Facilities | Commercial Real Estate | Hospitality
Leading the Commercial Sales organization for this PE-backed industry leader in faith-based technology. The largest provider of church management software, donor management, payment processing, and managed IT services to faith-based and faith-adjacent non-profit organizations in North America. ▸ Second-line leader managing a team across sales, account management, business development, SDR, and partner channel functions ▸ Repositioning the commercial strategy to unify disparate product lines (ChMS, accounting, payment processing, managed IT) into a cohesive go-to-market motion ▸ Designing integrated sales compensation plans and territory models that align seller behavior with cross-sell and expansion revenue priorities ▸ Driving pipeline acceleration across SMB and mid-market segments through improved sales process rigor, forecasting discipline, and CRM adoption ▸ Coaching frontline managers on deal execution, pipeline hygiene, and talent development to build a performance-driven culture that retains top sellers Sectors: Fintech | Church Management Software | CRM | Accounting | Payment Processing | Non-Profit Technology
Hired to transform the B2B commercial engine of WW Health Solutions, WeightWatchers’ corporate wellness and employer benefits division. Took ownership of the national sales team and full P&L, and delivered back-to-back years of record-breaking revenue growth that repositioned the business as a premier corporate wellness benefits provider. ▸ Increased commercial B2B revenue 65% in Year 1 ($22M → $36M) and an additional 31% in Year 2 ($36M → $47M), totaling $83M in cumulative revenue across a 2-year period against increasingly ambitious targets ▸ Led a national team of 8 Account Executives and 2 Business Development Representatives selling across Fortune 1000, mid-market, and SMB channels with full sales cycle ownership from prospecting through renewal ▸ Developed and executed strategic partnerships with Headspace and Kurbo that expanded the product portfolio beyond weight management into holistic employee wellness—driving higher average deal values and competitive differentiation ▸ Directed the complete sales operating rhythm: territory planning, compensation design, sales training, enablement content, CRM management, pipeline reviews, and quarterly business reviews ▸ Built and retained a best-in-class sales organization through strategic recruiting, rigorous onboarding, continuous talent development, and a servant leadership approach that earned exceptional team loyalty and performance ▸ Owned full P&L responsibility: revenue forecasting, expense management, vendor partner sourcing, and market development strategy—delivering results that consistently exceeded board expectations Sectors: Corporate Wellness | Employer Benefits | Digital Health | B2B SaaS | Fortune 1000 Enterprise
This is the role where I proved I could build a revenue organization from the ground floor and scale it to enterprise-grade. Joined at platform launch to build everything, the sales team, the channel partner network, the go-to-market strategy, and the revenue operations infrastructure. Scaled from $5M to $58M in three years. ▸ Scaled revenue from $5M at platform launch (2016) to $58M by FY2018, a 287% increase in under 3 years through a combination of direct sales expansion, partner channel development, and strategic market positioning ▸ Built and led an organization of 145 sales representatives through a matrixed structure: 7 direct platform managers overseeing an ecosystem of 16 regional distribution partners across the United States ▸ Generated $35M in annual new business revenue (FY2017) through the acquisition of 1,400+ new physician practices adopting the ancillary diagnostic and preventative testing (ADAPT) platform, the company’s highest-growth year ▸ Directed ground-floor development of every revenue function: sales, business development, customer success, distribution partner management, sales enablement, and vendor sourcing—building each from zero to operational maturity ▸ Orchestrated cross-functional revenue operations including marketing alignment, sales training programs, compensation plan design, territory modeling, and full P&L management with direct board reporting ▸ Developed a channel partner model that scaled revenue reach without proportional headcount increases, a capital-efficient growth strategy that PE and board stakeholders valued highly Sectors: Medical Device | Diagnostic Testing | Physician Practice Management | Healthcare Distribution