London, England, United Kingdom
Seasoned board level, brand-centric marketing leader who has built brands and the teams that make them thrive in culture-driven businesses at the intersections of brand, marketing, technology, content, and consumer behaviour for 30 years. Extensive expertise across fashion, music, culture, and entertainment, particularly in high growth and brand turnaround environments. A successful track record within PE- / VC-backed businesses, bringing a strategic skillset with deep experience of building brands, marketing strategies, performance marketing models, and the teams to develop and sustain them to deliver growth via a global network of strategic, creative, digital media, eCommerce, content, creators / influencers and production partners. Specialties: Culture-driven brand and marketing strategy and implementation Balanced strategies between brand and performance marketing Brand communications strategy, planning and execution Content development and delivery Customer acquisition and retention Digital marketing and media Private equity / venture capital-backed business Brand-led high growth / turnaround environments Brand development Corporate and consumer PR
At Audience Strategies, we blend deep expertise in data analytics with AI, and apply it to knowledge work and creative thinking to help organisations understand and grow their audiences. We do this by collaborating with clients to create frameworks that make AI and data analytics practical and human-friendly - we think of LLMs as "the electric bike for the mind." Our work spans across industries as diverse as global entertainment brands, to CPG groups, and across into leading professional services firms, as well as start-up and growth stage businesses, emerging music artists and creative talent - always emphasising that technology should augment rather than replace human judgment.
Collaborating Partner with a team of sector and industry experts, we work with consumer brands wanting to put deep customer understanding at the centre of their product, service, and marketing strategies to drive brand value, profitable growth and loyalty. Beyond our strategic development capabilities, we also work with progressive organisations to implement AI skills and workflow changes that upskill the people in their marketing teams to better deliver on these strategies more effectively.