Timothy Cu

Director of Product Implementation, Strategy, CX @ Tarro | Angel investor

Metro Manila

About

Scaled Ninja Van PH's' midmile transport ops from the ground up to deliver 200,000+ parcels a day, then transitioned to a product role for growth and operations in Freshket. Scaled Sarisuki Food Solutions to serve 20+ tons of fresh produce per day and co-founded Supah, a quick-commerce venture offering 15-min grocery delivery in PH. Now building a leadership team in Tarro, a PE-backed, US-based resto-tech company.

Experience

  • Director of CX Strategy & Product Implementation at Tarro
    Dec 2024 - Present · 1 yr 8 mos

  • Head of Business Process, Founder of Sarisuki Food Solutions at SariSuki
    Nov 2021 - Dec 2024 · 3 yrs 2 mos

    • Launched Sarisuki Food Solutions which connects farmers to restaurant operators, providing direct access to more affordable fresh produce. •Grew the business to $5m+ ARR in <2 years, with a lean but highly effective team consisting of <10 head count. Profitable P&L by year 1 • Expanded to serve over 200+ restaurant groups in the Philippines, moving 30+ tons of fresh produce on a daily basis.

  • Co-Founder at Supah
    Nov 2021 - Apr 2023 · 1 yr 6 mos

    • Launched Supah, the first PH-based instant commerce company delivering groceries in under 15 minutes. • Delivered >100,000 orders in the first 6-months of operations •>99% of orders delivered in under 15 mins, with an average delivery time of 8.5 minutes

  • Product for Growth & Operations at Freshket
    Feb 2021 - Nov 2021 · 10 mos

    • Developed proprietary supply chain tech & processes that enabled next-day distribution of 30,000+ packs of fresh produce daily • Handled the Growth team where we used data science to analyze existing customer behavior in relation to retention and determine overall strategic direction for long-term revenue growth • Standardized end-to-end processes and refined people-enabling tech systems across a complex network of in-house food processing centers, distribution and fulfillment centers and last-mile delivery hubs

  • Ninja Van ()
    • Head of Operations for New Business Units
      Sep 2020 - Feb 2021 · 6 mos

      • Heading the development and execution of all new business verticals in Ninja Van Philippines • Launched several new business verticals in retail, franchise partnerships, express (same-day) logistics, b2b freight, importation / cross-border, and fulfillment • Handling ideation / conceptualization, business cases, execution and expansion • Full P&L accountability • Direct report to COO & CCO

    • Head of Middle Mile and Transport Operations
      Jun 2018 - Sep 2020 · 2 yrs 4 mos

      -Founded and designed the operational backbone of Ninja Van PH; a complex freight network with a daily throughput of more than 500,000+ kg and enabling nationwide express delivery coverage. -Leads a team of 500+ individuals, with 1 deputy head, 6 senior managers and 40+ supervisors. -Founded the Transport Operations unit, a new operations vertical which consolidates and manages Ninja Van PH's entire truck fleet, consisting of 600-800 vehicles (in-house and rented) -Management team, direct report to the COO -Direct P&L involvement

    • Operations Specialist
      Aug 2017 - May 2018 · 10 mos

      Designed a nationwide shipment distribution network leveraging other industry partners and internal assets, with the goal of moving several tons worth of shipments from Manila to 30+ different provinces on a daily basis.