Arlington, Virginia, United States
The best go-to-market strategy starts with the best story. I shape how enterprise leaders understand, trust, and adopt complex technology. With 20+ years in global SaaS, I specialize in go-to-market narratives, translating enterprise AI, data governance, and platform capabilities into clear, compelling stories that align executives and front-line teams, accelerate adoption, and drive growth. My work sits at the intersection of AI, strategy, and storytelling. I partner closely with sales, marketing, product, and executive teams to define market positioning, craft compelling messaging, and turn complexity into clarity that drives confident decisions and coordinated action. What I do best: Executive & Market Narratives: Defining the big stories that articulate vision, differentiation, and long-term value in complex enterprise markets. Enterprise AI Storytelling: Making sophisticated AI and abstract security and governance capabilities understandable, trustworthy, and actionable for senior decision-makers. GTM Alignment Through Story: Unifying sales, marketing, and product around shared narratives that shorten sales cycles and improve outcomes. Global Scale & Impact: Helping scale SaaS offerings across North America, EMEA, and APAC by aligning narrative, teams, and execution to drive sustained growth.
Unified cross-functional revenue teams and marketing functions to drive strategic growth and sharpen market focus across North America. ▪️ Unifying Sales & Marketing: Aligning cross-functional teams (Product Marketing, Field Sales, Partner Channels) to drive strategic revenue growth. ▪️ Market Clarity: Redefined AvePoint’s positioning to sharpen focus and elevate market presence. ▪️ Strategic Execution: Spearheading GTM initiatives that align strategy with tangible business goals.
Drove US and global expansion for a new EdTech subsidiary, achieving rapid SaaS subscriber growth and scaling GTM operations. ▪️ Drove SaaS Growth: Grew US subscribers from 0 to 120,000 in 12 months by pivoting sales and GTM strategy from services to SaaS. ▪️ Global Expansion: Led US and ANZ market entry, guiding product strategy, pricing, and buyer journey localization. ▪️ Operational Impact: Defined sales playbooks and streamlined processes to scale efficiently
Delivered end-to-end SharePoint-based solutions while building and leading a team of consultants. ▪️ Solution Delivery: Managed full project lifecycle, including opportunity development, solution architecture, technical implementation, and delivery. ▪️ Team Leadership: Led recruitment, onboarding, and training of consultants to ensure billable success and quality outcomes. ▪️ Thought Leadership: Delivered public speaking engagements at SharePoint community events and became the first ACE-certified AvePoint partner in Australia.
Intranet consulting (Plone CMS, DotNetNuke, SharePoint) covering implementation, branding/reskin, and management tasks, with various Government and Not-for-Profit agencies. Notable examples include: Department of Transport and Energy Infrastructure, Department of Administration and Information Services, and UnitingCare Wesley
Escalation management and advanced troubleshooting in a mission-critical hosting environment for some of Australia's biggest nationwide news and e-commerce sites, including NineMSN and Ticketek.