San Diego Metropolitan Area
My focus is on the unique issues and challenges associated with technology-powered product, services, and experiences. My interests & expertise in digital product management spread far and wide, including streaming video, health, wellness, diet, nutrition, diet exercise, sports, and fantasy. Big picture thinking and embedded member of leadership teams responsible for strategy, roadmap planning, requirements and leading sprint ceremonies on platforms with millions of users. But when you get right down to it, I’m much more- I’m a tech geek, a marketer, a strategist, and an Emmy-Award nominated storyteller. * High tolerance for ambiguity * Systems thinker * Broad range of interests * Ability to connect disparate pieces of data in new ways * Desire to constantly learn significantly across multiple domains
Leading AI, Product, Growth, Content, and Ops at Versus. Versus brings content to life across entertainment, sports, news, social and search, turning passive audience sessions into interactive experiences through its proprietary AI. That makes fandom fun & rewarding for audiences and drives engagement, retention & revenue for such partners as The Walt Disney Co., Microsoft, USA Today and TMZ. • Set product strategy for a platform now embedded with 20+ media partners; scaled the audience 15x • Shipped concept-to-beta in 67 days: on-device computer vision that identifies live TV in 2 seconds at 99%+ accuracy with no QR codes, the technical moat behind every partner pitch. • Built the platform's value proposition to streamers around a 27% content-start rate, an order of magnitude above the 1–3% industry norm • Turned a verified 4.4% churn reduction at a S-tier streaming company, anchored on up to $700M in annual churn savings • Rebuilt the commercial model from CPM revenue-share to performance-based pricing tied to churn, acquisition, and session time • Closed and structured enterprise partnerships across premier media companies through direct C-suite negotiation • Lead the product function through across product, design, engineering, QA, and data.
Responsible for Product, Tech, Security, and operations within the organization. With a deep understanding of our target market, I've brought critical skills and experience that are necessary for the startups' growth and success, while embodying the values and vision of the company. Instrumental in attracting additional hires and investors and establishing a strong foundation for the business. ➤ Established and led all technology, product, and design decisions and processes as the first hire at Ren Parenting, contributing significantly to a successful launch. ➤ Successfully ideated & developed a comprehensive platform, product, and mobile app using no-code tools for market validation, price validation, Go-to-Market strategy & launch. ➤ Led the critical product decisions during the initial US product launch, working collaboratively with a hybrid in-house/outsourced team to test and iterate product features rapidly, ensuring alignment and increasing efficiency. ➤ Nurtured a seamless user experience while acting as a successful conduit between engineering, design, analytics, and the business, effectively owning the delivery of product objectives and fostering cross-functional collaboration. ➤ Led critical product decisions during the MVP phase, refining the user experience and product performance, and developing a sequenced launch plan.. ➤ Effectively guided the company through security audits, complying with SOC2, HIPAA, and ISO27001 frameworks.
Healthtech SaaS startup matching physical therapists with in-home patient care. ➤ Improved crash-free rate from 92% →99.5% on 4 mobile apps. ➤ Collaborated closely with CEO and executive team to establish product vision and develop an 18-month roadmap, resulting in a 5x expansion of service offerings to patients. ➤ Significantly improved the crash-free rate of four mobile apps from 92% to an industry leading 99.8%. Streamlined and optimized app features and technology used by therapists, patients, and internal teams, resulting in 30% improved convenience and efficiency in outpatient care. ➤ 3x the reliability and stability of mission-critical back-end infrastructure. ➤ Spearheaded the development and launch of a groundbreaking next-generation data engineering product, revolutionizing the way therapists, patients, and internal teams utilize technology for outpatient physical therapy. ➤ Successfully led a cross-functional team comprising Data Strategy, Data Platform, and Data Engineering professionals, effectively guiding them towards achieving their mission and delivering impactful results. ➤ Streamlined and optimized app features and technology resulting in 18% improvement in overall NPS score.
Xumo (acquired by Comcast) is a leader in FAST (Free Ad-Supported TV) streaming platform reaching with vast user growth. ➤ Successfully developed and executed the product vision and strategy for next-generation video distribution applications, enabling seamless streaming on various Smart TVs and OTT streaming devices, leading to increased user engagement and market penetration. ➤ Achieved a remarkable 10x revenue growth and significantly improved key performance indicators: 7x Total Time Watched and 5x hours streamed in just 16 months. ➤ Led cross-functional teams in successfully redesigning and rebuilding client applications using cutting-edge technologies and frameworks. ➤ Implemented an effective A/B testing system, resulting in improved KPI metrics and a more focused roadmap for future development. ➤ Developed a highly successful retention program through push notifications and targeted re-marketing, which resulted in a notable 38% increase in retained users. ➤ Managed and led an internal Product and Project management team of 5, ensuring on-time and on-budget delivery of all application development projects. ➤ Acted as a key liaison between internal and external Client engineering teams, facilitating project prioritization and process management, resulting in streamlined workflows and effective collaboration. ➤ Owned and coordinated the Project Roadmap, collaborating with Engineering, Project Management, and Executive Leadership, achieving alignment and efficient execution of strategic initiatives. ➤ Successfully executed XUMO's Multicultural Initiative, expanding international content accessibility for U.S.-based audiences and entering multiple foreign markets, significantly broadening the application's global reach. ➤ Fostered seamless collaboration with marketing, advertising, and monetization teams, supporting the expansion of their respective initiatives and creating a cohesive product ecosystem.
➤ Led cross-functional team of Product Managers, Designers, and Engineers in driving a 62% increase in the digital audience and a 35% boost in total time watched over 4+ years. ➤ Developed early prototypes for official WSL athlete app in collaboration with Apple debuting in early 2023. ➤ Successfully conceptualized and owned the revitalization of Fantasy Surfer, resulting in a 33% increase in registrations and a 25% rise in engagement. ➤ Oversaw digital & tech teams as streaming audience grew from 1M to 8M concurrent users. ➤ Streamlined global athlete CMS sub-system development, reducing manual admin labor from 16 hours per week to less than 1 hour.