New York City Metropolitan Area
Experienced Senior Account Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Event Planning, Microsoft Excel, Customer Service, Sports Management, and Microsoft Word. Strong sales professional with a Master of Science (MS) focused in Sports Administration from Ithaca College.
• Executed BMW’s Golf Cup International program in the United States. Coordinated 50 events throughout the US, partnering local BMW Centers with top country clubs • Hired and managed two annual, full-time account trainees. Gave direction and offered growth support when necessary • Supported BMW Centers and PGA Club Professionals with prompt and courteous client support • Staffed individual events in the BMW Golf Cup program, promoting BMW through sponsorship collateral and direct client to client communication to build positive brand awareness and rapport • Coordinated the 2016 and 2017 BMW US Final at Pinehurst Resort. Organized transportation for 250 BMW guests, prepared décor and menus for evening functions and processed and negotiated orders for all necessary tournament materials. Conceived the BMW Hospitality plan for every guest throughout the week • Maintained the $1.5 million BMW Golf Cup budget from budget creation to reconciliation
• Facilitated and organized the International Sports & Social Impact with the United Nations, the first such event held in North America • Oversaw day-to-day tournament operations for IMG Junior Golf Tour events, including participant registration, course setup, recruitment of staff, rules officiating, and trophy presentation • Contracted with golf courses around the country to host twenty-two annual IMG Junior Golf Tour events. Negotiated with local hotels near the venue to establish tournament rates for traveling participants • Coordinated and managed all aspects of the largest junior tennis tournament held at one facility, the 2014-2015 Eddie Herr International Championships from concept to production; securing sponsorship, development and orchestration of marketing strategies, vendor negotiation, participant registration, competition, and budget reconciliation • Activated sponsorship assets for national sponsors: Under Amour, Prince Tennis, Gatorade, Land Rover, and SPRI including product demonstration, placement, usage and information dissemination • Expanded the qualifying event base for the Nick Bollettieri Discovery Open Tennis Tournament from two to five events in a single year by suggesting new and profitable international tournament qualifying sites
• Negotiated contracts and appearance fees for events/speaking engagements all over the world, acted on all travel and operational logistics once the contract was finalized • Managed the account/portfolio of Nick’s Clients, including professional tennis players, Bank of America, Oakley, Under Armour, PepsiCo, and IMG Academy student-athletes • Represented Nick Bollettieri in revising Nick Bollettieri’s Classic Handbook 3rd Edition with Human Kinetics • Compiled interviews, acted as POC to the publisher, and organized book sale events for Nick Bollettieri’s Autobiography