Durham, North Carolina, United States
Liaise with Brand and Payer Marketing teams to provide insights on strategic issues Utilize advanced analytics to develop strategic contracting proposals Provide insight to support continuous improvement of processes and analytical tools Prepare financial analyses and “what if” scenarios to support strategic and contracting initiatives
Worked with cross functional team to develop US Payer insights and reimbursement strategies Developed payer value propositions and define the scientific evidence required to communicate them Developed US pricing/access assumptions and recommend product success metrics Partnered with R&D and extended commercialization team to maximize reimbursement and access
Worked with local affiliates to ensure messaging consistency and coordinated marketing efforts Managed all international congress activities for GI franchise Led KOL development initiatives including advisory boards, educational programs and publications activities
Ensured brand strategy and messaging is integrated across the professional and managed markets customer groups with an emphasis on targeting and segmentation Analyzed and interpreted market, competitive, scientific and field sales data to formulate and implement new tactics and/or modify existing plans Averaged 5 field visits per trimester devoted to understanding market and field needs, assessing understanding and implementation of the marketing strategy and messaging, and maintaining customer contact and interaction
Established/maintained strong strategic relationships with national professional societies, associations and thought leaders within Managed Markets Developed cross therapeutic/cross segment Professional Relations strategy in support of overall Managed Markets Business Group objectives Collaborated with appropriate functional area contacts to ensure portfolio message, image and strategic alignment
Managed all aspects of strategic and tactical planning Facilitated development and implementation of the product operational plan Managed forecasting and budget processes Developed and managed all traditional and electronic promotional and educational activities Coordinated/integrated product branding with Global Product Team
Managed tactical planning and execution Responsible for product operational plan development Managed brand budget processes Developed and managed all traditional promotional activities
Managed tactical planning and execution Responsible for product operational plan development Managed brand budget processes Developed and managed all traditional promotional activities Developed/Maintained product level demand forecast across local/regional anesthetic portfolio