Brownsburg, Indiana, United States
Experienced healthcare sales and marketing leader with a strong background in business development, referral management, and strategic growth initiatives. Passionate about building relationships, leading teams, and creating marketing strategies that drive revenue and improve patient outcomes. Proven success in healthcare operations, clinical outreach, and consultative sales across multiple healthcare environments.
Generate and convert leads by identifying prospective clinics, conducting outreach, and building strong relationships with healthcare providers and care partners. Deliver clinical product demonstrations and provide expert education on robotic stroke rehabilitation technology to support adoption and patient outcomes. Meet or exceed sales targets by managing a flexible pipeline, presenting to clinicians and patients, and driving revenue growth through consultative selling.
Lead Marketing and business development strategy across multiple skilled nursing facilities, overseeing a team of 9 managers. Designed and implemented comprehensive marketing and referral outreach programs, strengthening community partnerships and elevating brand presence. Developed training initiatives to align sales and marketing teams, improving performance and consistency of messaging across facilities. Partnered with executive leadership to set strategic goals, build annual budgets, and track ROI of all marketing campaigns.
Drove marketing initiatives by building and nurturing relationships with physicians, case managers, and healthcare networks to expand patient base. Delivered educational presentations and workshops to increase brand awareness and strengthen partnerships. Collaborated with hospital and facility leadership to design strategies that supported census growth and service line expansion.
Directed communications and marketing strategies for clinical trial recruitment, ensuring compliance with IRB protocols. Managed promotional materials, vendor partnerships, and reporting systems to track study participation and engagement. Trained new research coordinators and developed tracking processes for marketing and compliance initiatives.