Raleigh-Durham-Chapel Hill Area
Strategy is ultimately a resource allocation exercise. The job is not deciding what a company could do. It’s deciding what matters enough to deserve talent, capital and attention. Over the last 15+ years, I have led marketing, go-to-market and business growth initiatives across Meta (Facebook & Instagram), Reddit and now Clever. Along the way, I have learned that the highest-performing organizations rarely win because they have better ideas. They win because they create clarity, align teams around a small number of critical outcomes and execute with conviction. Today, I serve as VP of Marketing at Clever, where I lead brand, design, events, product, growth, customer and lifecycle marketing as well as communications and go-to-market strategy. My role sits at the intersection of product, revenue and executive leadership, helping translate market insight into business decisions that drive adoption, growth and long-term enterprise value. I am known for bringing clarity to complexity, aligning cross-functional teams around shared outcomes and building marketing organizations that operate at business altitude rather than channel altitude. Areas of focus: • Business and GTM Strategy • Product & Platform Marketing • Revenue Growth & Commercial Alignment • Organizational Design & Leadership • Category Creation & Market Positioning • AI-Enabled Operating Models I am particularly energized by opportunities where marketing is expected to do more than generate demand. Where it helps shape company direction, influence investment decisions and build durable competitive advantage.
I lead the marketing function at Clever, setting the strategic direction for how we position, package and scale our platform in the U.S. and internationally. I oversee communications, brand, growth, customer and product marketing as well as creative and design, bringing a tighter connection between market insight, customer needs and the innovation we deliver. I work closely with product, sales and success to turn product innovation into clear solutions that drive adoption, revenue, and ecosystem growth including our expansion into Canada, the UK and Australia and the evolution of Clever’s platform packaging and partner value proposition. My priority is building a confident, strategically sharp marketing organization. One that leads from the front, sets the pace and raises the bar for what great marketing can achieve in edtech.
Consulting and advising on industry trends, marketing, business strategy, market entry/expansion and path to IPO.
I was a founding fellow of On Deck's marketing fellowship geared towards marketing executives in fast growing, scaling companies. I helped devise the curriculum, mentored attendees and connected the program to the broader industry. Learn more at www.beondeck.com
Led Reddit’s global B2B marketing organization through a period of rapid growth and IPO readiness, overseeing brand, product marketing, growth, customer marketing, research, creative, and communications. • Partnered with executive leadership on corporate narrative development and contributed to IPO strategy, including messaging for investor materials and S-1 readiness. • Designed and executed an integrated marketing strategy that increased brand visibility, accelerated customer acquisition and positioned Reddit as a credible enterprise partner. • Unified product, brand and growth marketing into a high-performing, insight-driven team and built scalable systems for campaign planning, demand generation and messaging. • Launched a company-wide Voice of Customer program to sharpen ICP focus and guide product, sales and marketing alignment. • Evolved the business value proposition and go-to-market strategy, leading to stronger market positioning and revenue diversification across segments and geographies. • Built and scaled a multi-regional team across core marketing functions, while maintaining high retention and cross-functional collaboration with product, sales and analytics.
Owned global business marketing strategy for Instagram, aligning brand and product marketing under one cohesive platform to drive growth across advertisers, partners and business users. • Developed differentiated positioning and messaging frameworks that elevated Instagram’s business narrative in a highly competitive digital advertising landscape. • Led global brand and go-to-market programs that enhanced product adoption, customer engagement and advertiser confidence. • Partnered with product and sales teams to bring new tools to market with clarity and impact—scaling usage across business segments. • Helped evolve Instagram’s identity as a business platform, reinforcing its relevance for SMBs and global brands alike through insight-led campaigns and thought leadership content.
I led the global business brand marketing strategy and product marketing communications strategy for Instagram. As a key part of this I directed Instagram's core business value proposition and brand management, market level integration of global marketing plan and global tentpole event strategy. On the product marketing side I directed end to end business marketing plans for Instagram Stories and Stories Ads, Instagram Explore and Ads in Explore, Instagram Shopping, Checkout and Shopping Ads, Instagram Branded Content and Branded Content Ads. In 2019 I led Instagram's end to end strategy, presence and activation at the Cannes Festival of Creativity.
In this role I led the global business marketing strategy and product marketing communications strategy for Instagram's direct response solutions, standalone and as part of the Facebook family of apps and services. I developed and led a global executive speaking program for senior Instagram business and media executives. I worked on global tentpole events where I led Instagram's business strategy, content and presence at F8 2018 and Facebook Inc. wide messaging for the company presence at dmexco 2017. I developed and led the initial value proposition and business marketing strategy for Instagram Shopping in 2017.